Visit the Hawk Tail taproom and you will find a cozy, welcoming environment not unlike a typical home you would find in a farm community. The space is bright and open and encourages people to escape their screens and share good conversa- tion and, of course, great beer.
“We could probably write an essay on what we thought we knew and what we know now.” The greatest challenge for the business has been to identify trends in the market in order to create beers that will be popular, but at the same time stay true to the brand they are working so hard to build. Although there has been a learning curve, the company has had nothing but support. They have received excellent advice and encourage- ment from their comrades and competitors in the industry. Vandenhoven says,
Local ingredients are used not only in the beers, but also in the food that is served in the taproom. Without space for a dedicated kitchen in the building, Hawk Tail partners with certified local producers to offer an amazing array of food including cheese dips, charcuterie boards, and other treats that make a trip to the Tap Room defi - nitely worth your while. The company’s commitment to local appeals to their target customers, who want to know where the beer comes from and enjoys having conversa- tions about different flavours. When Spotlight asked the owners from Hawk Tail if there were any challenges in setting up business, Goodwin and Vandenhoven both laughed. Goodwin shared,
DECEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2020
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