That being said, brewers are always looking for ways to stand out from their competition. What sets Hawk Tail apart is their professionalism in all areas of their business. Every aspect of the business needs to operate at the highest caliber. Goodwin explains, “Everything we do is intentional and purposeful. We are building loyalty with our staff and want them to feel valued. We listen to their ideas and value their contributions.” What also makes Hawk Tail unique is that they aspire to create beer as timeless as the Alberta wild. Some people view the craft brewing industry as something new however, these brewers remind Spot- light that it is actually as old as civilization. The brewers hope that their beers will hit the spot even a hundred years from now. If you want to purchase Hawk Tail Beer it is available in Co-op, Sobeys, and Wine and Beyond retail locations, as well as numerous independent liquor stores in Alberta. Plus, if you are in or around Rimbey, Alberta, why not visit the Hawk Tail Brewery located at 6311 52nd Street. Can’t make it to Rimbey, then make sure that you check them out at the upcoming Calgary or Edmonton Craft Beer Festival as they would love for fellow beer enthusiasts to stop by and say hello and sample their unique flavours.
“You all start with the same ingredients, but it is how you use them and develop them that creates your niche in the market. We are constantly challenging ourselves and trying to keep quality of products up to the standard of those around us.”
DECEMBER 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2020
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