Z ašto sve više dizajnera odustaje od svog modnog stava i koketi- ra sa stilom koji smo dugo po- vezivali s neukusom? Šta je tu lepo i vredno? Velike modne kuće mo- raju da pridobiju mlađe generacije, sme- na kreatora traje već desetak godina, a prisustvo u onlajn svetu se podrazume- va. Ali da li je neophodno da se poigrava- ju estetikom siromašnih, koja nije pitanje stila, već nužde, i takve modele prodaju za ozbiljne novce? Dok mi s podsmehom pamtimo nazuvke, Guči je od toga napra- vio tzv. modni meme . Prada se predstavi- la još jednim simbolom neukusa, kombi- nacijom sokni sa sandalama i cipelama. Pocepane farmerke postale su ulaznica u visoko društvo. Nose ih čak i Amal Kluni i Dženifer Aniston. Pitanje je trenutka ka- da će i papuče za bazen prošetati crve- nim tepihom! Moda se zasniva na stilu, a pomodar- stvo na slengu. I tako, dok neki hajpuju modni meme , u stvari troluju modu. Me- me je nova reč na modnom nebu. To je kad dizajneri na reviji naprave neku foru krei- ranu samo za potrebe šerovanja na druš- tvenim mrežama. Što šokantnije, to sigur- nije! Može i ružno. Mora se biti prisutan onlajn, takvo je vreme. Onda se portali do- hvate takve slike s revije, pa besomučno raspredaju ima li tu stila i ko bi to nosio. Posete se broje, redovi na portalima nižu i W hy are ever more designers seemingly abandoning their fashion attitude and flirting with styles that we’ve long associated with tastelessness. What is pret- ty and valuable in that? Major fashion hous- es must win over younger generations, the generational shift of designers has been un- derway for around ten years and maintaining a presence in the online world is a must. But is it really necessary to play with the aesthet- ics of the impoverished, from whom it is not a matter of style but necessity, and to sell such items for serious money? While we remem- ber overalls with a sneer, Gucci made fashion memes out of them. Prada introduced anoth- er symbol of tastelessness – a combination of socks with sandals and shoes. Ripped jeans have become an entrance ticket to high so- ciety. They are even worn by Amal Clooney and Jennifer Aniston. It’s a matter of time un- til swimming pool flip flops are found walk- ing over the red carpet! Fashion is based on style and fads are based on slang. And so while some are hyp- ing fashion memes they are actually troll- ing fashion. Fashion meme is a new word in the fashion world. It relates to designers cre- ate some feature for a fashion show with the
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