Elevate July 2017 | Air Serbia

1980.

Lorem ipsum dolor / Lorem ipsum dolor

Martina Navratilova, 1980. Martina Navratilova, 1980

1990.

MEČ U NAJLONU I SPANDEKSU

Svetle i jarke boje osvajaju modu, pa i teren, kao i nove lagane prozrač- ne tkanine poput najlona i spandeksa, kakve je no- sila Monika Seleš.

Mečevi počinju da se prenose u boji, loptica postaje žuta, a na teren ulazi oprema pastelnih nijansi. Na slici je Kris Evert Matches start being broadcast in colour, balls become yellow, and pastel shades appear on court. Pictured is Chris Evert

MATCH IN NYLON

AND SPANDEX

Bright and vibrant col- ours conquered fashion, and also the tennis court, along with new lightweight breath- able fabrics like nylon and spandex, like the kind worn by Monika Seleš.

2000.

1970. UŽA SILUETA I JOŠ KRAĆA SUKNJA

GO STOMAK I FLUORESCENTNI TRIKOI Ana Kurnjikova i Marija Šarapova postale su poznate i po onome što su nosile na terenu. Ana je prednost davala golom stomaku, dok je Marija uvela elemente muške mode. Negde u isto vreme sestre Vilijams pomeraju modne gra- nice kad se radi o opremi. Pojavljuju se na terenu u smelim seksepilnim kombinacijama, uvode atraktivnu upečatljivu opremu, čipkane haljine nalik negližeu i svetlucave trikoe.

Vesele sedamdesete i dis- ko groznica utiču i na modu. Si- lueta se sužava, suknja skraću- je, dominantne su šare i velike kragne. Kao i u prethodnim de- cenijama, oprema za sport prati trendove svakodnevne odeće. NARROWER SILHOUETTES AND EVEN SHORTER SKIRTS The Happy ‘70s saw disco fever influence fashion. The silhouette be- came narrower and skirts shorter, with patterns and big collars dom- inant. As in previous decades, sport- ing apparel continued to follow the trends of everyday clothing.

BARE STOMACH AND FLUORESCENT LEOTARDS

Anna Kournikova and Maria Sharapova also became known for what they wore on the court. Anna favoured a bare stomach, while Maria introduced elements of men’s fashion. Around the same time, the Williams sisters started pushing back the boundaries of fashion when it comes to sportswear. They appeared on court in daring, sexy combinations, introducing attractive, striking appar- el, lace negligee-like dresses and fluorescent leotards.

2010.

Poznati brendovi postaju statusni simboli igrača i kreiraju njihov izgled Famous brands become status symbols for players and lead them to create their new look

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