INVESTOR RESOURCES
LEADS
Lead Generation HOW IT SHOULD REALLY BE USED BY INVESTORS.
While it is certainly possible, for the most part, investment properties won’t be found listed for sale with a Real Estate Agent. This is because listed properties generally have less room for investors to profit. So how do you as an investor find available properties if they’re not listed for sale? This is where Lead Generation comes into play. Much like the Gold Prospectors of Old, your job is to filter down and sift through situations with the POTENTIAL for profit in order to hit paydirt. Back in the ‘Old Days’ of real estate investing, this was a time-consuming task that involved driving around looking for unlisted vacant or distressed properties, then heading down to the local County Tax Assessor’s office to glean informa - tion about each property. Property characteristics, the current owner and their most recent tax bill address was the most information investors could expect. The next step was an old-fashioned search for phone info, send a letter or postcard, then hope for a return call from the owner. With the internet, most County Assessor records became available online, but
by Suni Goff, REIPro
or many new and experienced investors alike, sorting through
concepts is a necessary step toward streamlining your day-to-day busi- ness practices and successfully completing deals. Let’s start by getting down to what Lead Generation is and why you need it for your investing business. Lead Generation is defined simply as the action or process of identifying potential customers for a business’s products or services. In the business of real estate investing, customers fall into one of two main categories: 1. Properties for acquiring by using one of several investing strategies(sellers) 2. Buyers in the form of either individuals to purchase or
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and deciding on which Lead Genera - tion source is the best option can be a daunting task. For the savvy inves- tor, there are a few ways to simplify the process and bypass unneces- sary headaches, beginning with a clear understanding of the following three things: • Exactly what Lead Generation is (and is NOT) • How to efficiently utilize Lead Generation for cherry picking or pinpointing the best opportunities available according to your preferred Investing Strategy • The different ways in which Lead Generation weaves in and out from start to finish within a deal Educating yourself on these three
lease option properties to live in or investors you can pass properties on to via wholesaling or other investing strategies
50 | think realty magazine :: january – february 2022
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