today’s investor and every investor in the future will face. Lead Gener - ation has come a long way and will continue to make advancements as time goes on, but one thing it won’t ever be able to provide is the ability to predetermine the individ- ual situation of a seller to guaran- tee a deal goes through. There is just no way around reaching out to potential sellers and hearing a few of those dreaded “no thank you” answers before you get to the “tell me more” replies. For this reason, target marketing will always be one of the most important instruments in your toolbox. Here’s the bright side: Good Lead Generation can identify properties with the highest potential for profit, and GREAT Lead Gener - ation can pinpoint properties that match your specific search criteria, whether you’re filtering by current LTV ratio, estimated value, estimat - ed equity, or Tax value. Most will also have at least some form of Lead Generation for finding prospective buyers or turnover investors to pass the deal on to. The BEST Lead Generation software takes it a step further, and REIPro’s NEW intuitive Lead Generation is like nothing you’ve ever seen, but always wanted. Their newly redesigned LEADPro caters even more to the individual investor by offering some exciting new pinpointing features. Users now have the option to Search by Strategy using predefined filters that narrow down the best possible leads for Lease Option, Sell - er Finance, Wholesale, Rehabbing, and Pre-Foreclosure investing. This feature is fantastic for new investors who want to take the guesswork out of ‘reading the signs’ for a good deal. The Target Mapping feature allows you to filter down property criteria then free-flow draw multiple shapes
around areas across the country or within an area as detailed as a particular side of the street to cre- ate lists for marketing only to the properties that match your preferred investing strategies. Perhaps the most exciting feature of Target Mapping for investors who work most often within a particular city is the ability to filter by school district or subdivision. This allows you to market only to particular areas you know to be hotspots for potential buyers. These advanced Lead Generation capabilities assist investors in reduc- ing the number of unqualified leads they market to, saving both time and money by stretching precious marketing dollars. LEADPro is also equipped with the ability to search nationwide for quality prospective buyers and turnover investors so you can quickly move on to the next deal. In addition, REIPro’s unmatched 10 Executable Steps workflow sys - tem and comprehensive marketing library walks users through the entire deal process from start to finish, providing excellent education along the way, to help you stay on track turning leads into deals and deals into dollars. In a busy, highly competitive field, it’s vital to have a Real Estate Investing software that you can trust to provide the best tools for your business, and that’s what really sets REIPro apart from the pack. It’s the only real estate investing software inspired by, designed, and continuously improved by actual, in-the-trenches real estate investors who know what’s needed, what’s not, and how it should perform. To read more about the REIPro Story, head over to myreipro.com and learn how they’re working to streamline your path to real estate investing success every day. •
vital information for determining if a property even had potential for profit before contacting the owner was just not available. This made Blanket (mass) Marketing a costly, time con- suming, but necessary part of every- day business practices. Once a pro- spective deal was in place, investors were then tasked with finding a buyer for the newly acquired property. With the advent of Real Estate Investing Software, a completely opposite situation is now the case. Investors have access to almost all of the information needed to determine the potential for a deal, with a seem- ingly endless supply of data available right at your fingertips. Everything from property characteristics, owner contact points, mortgage info, esti- mated values, and area statistics can be found within the platforms of big player software companies. What sets these companies apart from one another is how this mass of data is translated into useful tools for you, the investor. Let’s take a minute to go back and look at what Lead Generation is NOT. This is a key point to under- stand, and it is something that past investors faced just as often as In a busy, highly competitive field, it’s vital to have a Real Estate Investing software that you can trust...”
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