MODA / FASHION
THE SIMPSONS IN BALENCIAGA BRING SMILES TO PARIS
SEARCH FOR A NEW AUDIENCE ALL THE FRESH AND DIFFERING FACES OF GLAMOUR Fashion’s future lies in congenial and earnest collaborations, the battle for diversity on every front and the self- conscious humour that’s inherent to pop culture R emember when an individual design house’s complete seasonal offer was based entirely on a single fashion presentation? Oh, how long ago that was! Hyperproduction hype has ensured that fashion brands have to communicate with their audiences 24/7 - presenting a multitude of mini-tendencies (and, consequently, lots of new clothes and accessories) on a weekly basis. Here are the strongest impressions being made this autumn.
The fashion house representing the legacy of avant-gar- de couturier Cristóbal Balenciaga has already spent quite some time recruiting new generations of fans - those who are on first-name terms with urban un- derstandings of style and prefer “streetwear” to silk and velvet. However, the latest move of the creati- ve team that’s currently at the helm of the Balencia- ga ship (headed by subtly subversive Georgian De- mna Gvasalia) has delighted even those who aren’t fans of his vision of fashion. The latest Balenciaga fashion show in Paris featured the premiere scree- ning of an episode of The Simpsons that was specia- lly made for this occasion. In the ten-minute carto- on – the credit for which, naturally, belongs to the creators of this cult series: Matt Groening and his team of collaborators – Homer wants to gift Marge something with a Balenciaga label for her birthday. Due to (very Simpsonesque) circumstances, all the beloved characters from Springfield turn up at this fashion company’s show in Paris. The cartoon is ava- ilable via Balenciaga’s official YouTube account and we guarantee that it will bring a smile to your face - just as it did at the premiere in front of the prover- bially trailblazing trendsetters and trend spotters who were in attendance.
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