FENDACE = FENDI + VERSACE, A SUM THAT “COSTS LOTS”
Donatella Versace is someone who needs no introducti- on – she has been pulling the strings of Italian fashion for decades, since the death of her brother Gianni (and some say even prior to that). Yet, despite her legend sta- tus, she always finds a way to correspond to the current juncture of trends by using visual codes that are familiar to younger generations. From unpardoned bling to ca- sting diversity, Donatella gives her all to ensure Versace retains that youthful cool factor. And she outdid herself in that endeavour this season, by consenting to an unu- sual collaboration with the creative forces behind ano- ther iconic Italian brand. The brand in question is that of Fendi, where Silvia Venturini Fendi – who inherited the business that was founded by her parents – is cu- rrently (since the death of Karl Lagerfeld) joined in her work by revered British designer Kim Jones. They joined forces to raid the Versace and Fendi archives in search of the most striking moments that are today perhaps more relevant than they were at the time. The result is a mash up collection with an equally clumsily stylised name - Fendace sounds like some bizarre Chinese copy, and that is quite intentional, believe me.
RIHANNA’S SAVAGE X FENTI IS “BURNING” ON INSTAGRAM
Nothing that Rihanna does could be average. The lin- gerie brand that has represented her passion and per- sonal project over previous years is continuing to pu- sh boundaries and redefine the runway fashion show concept with which we are familiar. “The essence is about changing things up and also challenging ourse- lves to expand,” said the beautiful Barbadian singer. “Not only with our show, but with our level of inclu- sivity and what that means to us”. In its third editi- on, the essence of Savage x Fenty is evoked via a ski- lfully directed film shot over the course of three days in an impressive, modernist building located in down- town LA. Edited in such a way as to provide the im- pression of a live performance, it is divided into se- gments which each have their own “elevator story” – a study of intimacy and sensuality conjured up through the performances of celebrities who demand attenti- on with their appearance, such as Cindy Crawford, Iri- na Shayk, Emily Ratajkowski and Lourdes Leon (Ma- donna's daughter). As is to be expected, this lingerie is designed to “raise the temperature”, and this time around inspiration was drawn from Manga aestheti- cs and the Fetish subculture. “We’re not named Sava- ge for nothing,” said Rihanna with a devilish smile.
Novelties » Noviteti | 61
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