Nacionalni avio-prevoznik je od pokretanja mobilne aplikacije u julu prošle godine zabeležio rast od 43% u broju registrovanih ličnih naloga putnika na e-commerce kanalima u odnosu na isti period 2019.
Since the mobile application’s launch in July last year, the national airline has recorded growth of 43 per cent – compared to the same period of 2019 – in the number of passengers’ registered accounts on its e-commerce channels
IT WAS IN JUNE OF LAST year that Air Serbia celebrated 93 years of ci- vil aviation in the country, or, more pre- cisely, more than nine decades since the founding of its original predece- ssor, Aeroput. And this February it is celebrating another great anniversary: 93 years since the inaugural flight! The history of flight in the coun- try dates back to February 1928, when the first planes arrived at the Belgra- de Airfield. Aeroput’s management bought four Potez 29/2 type bipla- nes from a French company. The na- tional airline‘s management opted for this type of aircraft because the local Ikarus factory in Zemun, under license from the same French company, pro- duced Potez 25 aircraft. The first promotional flight was conducted between Belgrade and Za- greb on 15 th February 1928. The Potez 29/2 type aircraft, under the name “Beograd”, took to the skies at 9am, under the command of company di- rector Tadija Sondermajer and Vladi- mir Striževski. The first passengers, of course, were journalists and photojo- urnalists, with the five of them coming from the Belgrade media scene. “Wheels hurl mud in all directions,” noted Politika’s journalist, “as we climb and our plane leans, it seems to us that we have not tilted, but rather that the whole of Belgrade has slanted to the side and will plunge into the Sava.” After a two-hour flight through gloomy weather, the plane landed at Borongaj Airport, but not before ma- king a couple of laps above Zagreb. It was greeted by a large number of ci- tizens and representatives of the au- thorities, and a group of Zagreb jo- urnalists flew to Belgrade that same afternoon. During those first years, Aeroput flew the Belgrade-Zagreb ro- ute every day except Sundays, all the way until November, when winter we- ather conditions led to the suspending of air traffic. And despite the high pri- ce of tickets and passengers’ fear, the response was greater than expected! The fantastic story of the origins of our aviation remains to be recounted, because Air Serbia endeavours to en- sure that its glorious predecessors are never forgotten.
bez obzira na to gde se nalaze. Kraj- nji cilj nam je da stvorimo bespre- korno i sveobuhvatno rešenje pru- žajući našoj rastućoj bazi korisnika funkcionalnosti na više platformi – izjavio je Jirži Marek, direktor za ko- mercijalu i strategiju Er Srbije . Otvaranjem ličnog naloga na sajtu airserbia.com putnici ne mo- raju ponovo da unose svoje podat- ke prilikom svake sledeće kupovine, dok ujedno ostvaruju i popuste. FROM THE BEGINNING OF THE RECOMMENCEMENT of air traffic, in May, until the end of November last year, 38.1 per cent of total Air Serbia flight tickets sold were purc- hased using the airline‘s online sa- les channels, i.e. via the website and mobile application, representing growth of 30.6 per cent compa- red to the same period of the pre- vious year In addition to the launch of the Air Serbia mobile application and continuous improvements to its website, another aspect contribu- ting to the trend of growth in the na- tional airline‘s online sales is that it represents a contactless and secu- re model, making it particularly sui- table for the current circumstances of the Coronavirus pandemic. “We are working constantly to improve digital sales channels in or- der to make it easier to search and book flights, and to enable perso- nalised offers. We strive to integra- te our websites and mobile appli- cations with the aim of creating a unique user experience for our pa- ssengers at any time, regardless of their location. Our ultimate goal is to create a seamless end-to-end and door-to-door travel solution provi- ding omni-channel and cross-plat- form functionalities to our growing customer base,” explained Jiri Ma- rek, Air Serbia General Manager, Commercial and Strategy. Opening a personal account on the airserbia.com website ensures that passengers don‘t have to re-en- ter their data with each subsequent purchase, while at the same time they also receive discounts.
RAST U ONLAJN PRODAJI GROWTH IN ONLINE TICKET SALES VIŠE OD TREĆINE AVIO-KARATA KUPLJENO PUTEM INTERNETA/ OVER A THIRD OF TICKETS PURCHASED ONLINE
OD POČETKA OBNOVE AVIO-SA- OBRAĆAJA U MAJU do kraja no- vembra prošle godine 38,1 odsto od ukupnog broja prodatih avio-kara- ta kupljeno je putem onlajn prodaj- nih kanala Er Srbije , odnosno putem sajta i aplikacije, što predstavlja rast od 30,6 odsto u odnosu na isti peri- od godinu dana ranije. Pored uvođenja mobilne apli- kacije i kontinuiranog unapređivanja sajta nacionalne avio-kompanije, trendu rasta onlajn prodaje dopri- nosi činjenica da je reč o beskontak- tnom i bezbednom modelu, koji je posebno pogodan u aktuelnim okol- nostima pandemije. – Konstantno radimo na una- pređivanju digitalnih kanala prodaje kako bismo olakšali pretragu i rezer- vaciju letova i omogućili personali- zovane ponude. Težimo integraci- ji veb-stranice i mobilne aplikacije sa ciljem kreiranja jedinstvenog kori- sničkog iskustva za putnike bilo kad i
Od 16. jula do 30. novembra prošle godine, 22,5 odsto putnika se prijavilo na let putem interneta Between 16 th July and 30 th November last year, 22.5 per cent of passengers checked in for their flights online
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