T he one and only, the inimitable Yves created fash- ion from 1962 to 2002. Part of his rich opus, which encompasses 35,000 items, is displayed over an ar- ea of 450 square metres. The museum is located at number 5 Avenue Marceau, in the nineteenth-century build- ing where he had his atelier. On the door you are awaited by three letters that have become synonymous with glam- our and luxury - YSL. Entering through the door, you step into a mysterious world. Models displayed on mannequins, original notes, sketches and short films guide you through the story of Yves Saint Laurent, from his first independent show, which caused a tectonic shift in the fashion world, through sketches for ballet and theatre, his most impres- sive creations, to ‘Le Smoking’, the tuxedo for women that marked his work. This magical story includes the partici- pation of Yves himself, who catalogued his work from the beginning, and from the ‘80s onwards began singling out designs with the indication ‘M’, intended for the museum. The kind of Parisian chic we know today would not have existed without YSL. Born in Oran, Algeria, in 1936, he had already left home by the age of 17 and moved to Par- is. The very next year he received an award for his design of a cocktail dress and began working for French fashion designer Christian Dior. Dior died in 1957 and Yves Saint Laurent emerged at the head of his fashion house. After a brief stint in the army, he returned to Paris and opened his own fashion house, along with Pierre Bergé, in 1962. And the rest is history. Yves felt the strength of authenticity and fresh out- side-the-box ideas offered by street fashion at the very be- ginning of his creative career. He influenced street fashion almost as much as he drew inspiration from it. He wanted to find himself in every woman’s wardrobe. He was the first haute-couture fashion creator to launch his own prêt-à-por- ter (ready-to-wear) collection, a line of garments he want- ed to use to become accessible to everyone. He succeed- ed in persuading rich ladies to switch from custom-made designs to ready-to-wear garments, but still remained in- accessible to most. He still dressed the bourgeoisie. The greatness of his work is reflected in his awareness of the juncture in which he lived and changes in society. He was the first to create contemporary designs that were accepted by young people and the streets. Of course, the designs themselves, regardless of their artistic and aesthet- ic value, were not enough on their own. Yves obliterated social norms and standards in both his private and busi- ness life. He introduced models of various ethnicities to the catwalk. The first serious transfer of design elements from the world of men’s fashion to women’s wardrobes was car-
Prvi je kreirao savremene
modele koje su prihvatili i mladi i ulica He was the first to create contemporary designs that were accepted by young people and the streets
Pariski šik kakav danas znamo ne bi postojao bez Iva Sen Lorana The kind of Parisian chic we know today would not have existed without YSL
Često je bio prvi,
He was often first, as in 1996, when he streamed his new collection on the internet
pa je 1996. predstavio svoju kolekciju direktnim prenosom na internetu
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