Dragi gosti,
Dear Guests,
Pre nekoliko nedelja upisali smo se u istoriju kada smo preve- zli našeg desetomilionitog putnika, arhitektu iz Subotice, grada u se- vernoj Srbiji. Postizanje tako velikog uspeha uvek je uzbudljivo, ali sam po- sebno ponosan zbog značaja koji ovo dostignuće ima za srpsku eko- nomiju, a naročito za turističku industriju. Dozvolite da objasnim zašto. Naš cilj uvek je bio da kao ambasadori naše zemlje budemo oli- čenje srpskih vrednosti. Od prijateljski raspoloženog osoblja do domaće rakije koju servi- ramo na letovima, ćevapa koje služimo u Premijum salonu ili srpske muzike i filmova u kojima možete uživati putem naše Elevejt plej us- luge, naša kompanija je duboko ukore- njena u srpskoj kulturi. Ako sve to stavite u kontekst sa či-
A few weeks ago, we made history by flying our 10 millionth guest, an architect hailing from Subotica in northern Serbia. Hitting a major aviation milestone is always an exciting moment, but what makes me really proud of our achievement is its significance for the Serbian economy and the tourism industry in particular. Let me explain why. Our service proposition has always been about embodying Serbian values and being ambassadors of Serbia. From our friendly Serbian crew to the domestic rakija we serve, the traditional ćevapi available in our Premium Lounge or the Serbian music and films you can stream on Elevate Play, our service is deeply rooted in Serbian culture. Put into the context of 10 million
Pre nekoliko nedelja upisali smo se istoriju kada smo prevezli svog desetomilionitog putnika
A few weeks ago, we made history by flying our 10 millionth guest
passengers, it mean’s we’ve had a chance to promote Serbia to roughly 7,000 people every day since our first flight took off on 26 th October 2013. That’s a huge number in terms of our growing tourism sector and the contribution it makes to the wider economy. More and more people are starting to discover what Belgrade and Serbia have to offer. For example, we’re now in the
njenicom da smo prevezli deset miliona putnika, to znači da smo imali priliku da promovišemo Srbiju pred oko 7.000 ljudi svakog dana otkako smo kao Er Srbija poleteli 26. oktobra 2013. To je ogroman broj ako se ima u vidu rastuci sektor tu- rizma i doprinos ekonomiji uopšte. Sve više ljudi počinje da otkriva šta
Beograd i Srbija mogu da ponude. Primera radi, sada smo u veoma popularnoj sezoni slava, jedinstvenog srpskog praznika u okviru ko- jeg porodice proslavljaju svog sveca zaštitnika. Pripreme i spremanje tradicionalnih jela su uveliko u toku, a kako izgledaju ovi lepi običaji, pročitajte na strani 88. Ako ste ljubitelji prirode, ovo je takođe divno vreme za posma- tranje ptica. U tekstu koji možete pročitati u ovom broju Elevejta , sa- znaćete sve o tri vrste ptica na koje treba da obratite pažnju, kao što je sova ušara koja se u hiljadama gnezdi u Kikindi tokom zime, počev od ranog novembra. Kao nacionalna kompanija posvećeni smo ideji da ono najbolje iz Srbije ponudimo svetu i predstavimo našu zemlju kao vrhunsku de- stinaciju za odmor u jugoistočnoj Evropi. Sve veci broj putnika koje prevozimo ujedno je i korak ka postizanju tog cilja. Deset miliona putnika za manje od četiri godine ne bi bilo mogu- će bez pomoći vas, naših dragih gostiju. Zato vam hvala što ste da- nas izabrali Er Srbiju , nadam se da ćete imati prijatan let.
busiest time of year for “Slava”, a unique Serbian holiday where families celebrate their patron saint. There’s a lot of preparation (and cooking) that goes into this tradition, as you can read about on page 88. If nature’s your thing, it’s also the perfect time of year for bird watching. There’s a feature in this issue of Elevate that describes three bird species to keep an eye out for, such as the long-eared owl, which roosts by the thousand in Kikinda during wintertime, starting from early November. As the national flag carrier, we’re committed to bringing the best of Serbia to the world and raising our profile as a top holiday destination in Southeast Europe, and flying an increasing number of travellers is part-and-parcel of us achieving that goal. Flying 10 million passengers in under four years wouldn’t have been possible without the support of our guests - thank you for choosing Air Serbia for your travel today and I hope you have a great flight.
Dane Kondić Chief Executive Officer Air Serbia
Dane Kondić, Generalni direktor Er Srbije
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