NEIL’S MARKETING CORNER
3 Easy Ways to Train Your Team to be PT Marketers Patients spend the majority of their time in care interacting with their therapist, front office staff, and administrative personnel. These team members craft the patient’s impression of your practice, embody your mission and sell your brand simply by doing their jobs. As a practice owner, you want these moments to be more than routine experiences—they are the foundations of your internal marketing. Your team needs to be PT marketers actively promoting your practice – and the physical benefits of each treatment to their quality of life to patients. Create Positive Memories Every time your staff brings a smile to someone’s face, they are being PT marketers. Those smiles equal positive memories of success, achievement, and healthfulness for patients. Your team has transformed the experience into a moment of personal triumph. Recall some of the best testimonials your team has received—what do they have in common? Patients remember their PT and how that person helped them to overcome a challenge and feel better. Build Relationships Beyond Treatments As your team works with a patient, they come to know things about them. Train your team to try and find at least one commonality with every patient. This cannot be forced but should be a meaningful result of active communication during care. Encourage Referrals A spouse or family member referral is the most common— followed closely by a friend or co-worker. But think about other word of mouth communications such as a personal trainer to a client, a parent watching a youth sports game or a referral from someone in a workout class. Your team needs to be equipped to grow the practice’s referral program. There are a couple marketing tools that can help: • Have your PTs distribute referral cards after each session. Try having ones with a variety of designs or messages to keep them feeling relevant. • Go digital and include a referral option in email communications. For example, say a patient mentions that their neighbor is also having knee pain. When you email out this week’s exercises, include a note telling the patient to forward the email to their friend. • Create an eye-catching promotional giveaway that makes sense for your practice’s demographics. Do you see a lot of
THE BEST TAX DEDUCTION FOR YOUR PRACTICE
How to Save and Make Money Have you planned out your tax reduction strategy yet? Now is the time to start thinking about reducing your tax liability for this year and how to maximize your ability to grow next year. The best tax deduction in any business is one that is 100% tax deductible while creating new revenue the following year. That is why marketing is your best investment, it is 100% tax deductible and generates you income. End of Year Benefits Postcards and Letters are a powerful way to get your new patient numbers up to overcome the holiday season slow down. Let your patients know that their insurance benefits will soon be expiring for physical therapy, and to act now to use them or lose them. Go online now to place your order and increase your patient reactivations while reducing your tax liability! www.practicepromotions.net/physical-therapy- marketing-store
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athletes? Give away a reusable water bottle with your logo to catch eyes at gyms and events. If you treat mostly seniors, consider a tote bag that they can use while at PT and after when shopping around town. Remember, it’s best to think of marketing as not one person’s job—but as a core part of everyone’s daily responsibilities. Leverage the power of your fantastic team and have them become your internal PT marketers.
Practice Promotions Physical Therapy Marketing
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