The PT Marketing Newsletter | October

Inside This Issue:

Marketing Newsletter Powerful marketing to build your practice

• 6 Tips for a More Effective Website Homepage • 3 Easy Ways to Train Your Team to be Marketers • The Best Tax Deduction for Your Practice • 7 Digital Marketing Trends to Grow Your Practice

Live Video Live video might have been the biggest trend of 2018 and, it's not going anywhere. According to Facebook, 78% of their users are already watching live stream videos – and they spend 3x more time watching them, and comment more than 10x more during live videos. Live streams are perceived as more authentic and personable than a pre- planned social media post. Video (And Video Ads) Will Keep Growing Like live video, traditional video will keep growing too. Studies expect video to account for 85% of total internet traffic by 2019. Uploading videos like patient testimonials and exercise demonstrations to your Facebbok page and boosting those to your page followers is a great way to get involved in this marketing trend. Chatbots Will Become a Normal Thing Chatbots will soon be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room. Chatbots allow you to deliver the right message to the right user at the right time. What more could we ask for? Data says chatbots will dominate too. According to a study out of LivePerson, only 19% of the 5,000 people surveyed had a negative perception of chatbots. Further, 33% had a positive view and 48% were indifferent so long as their problems were resolved. Our Platinum and Ultimate website plans now come with a custom chatbot developed for your practice. Email gwen@ practice-promotions for more information. Mobile Marketing More than 1.2 billion people worldwide use mobile. Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop. With so many people using mobile and having access to the internet almost anywhere they go the importance of mobile marketing is evident. Making sure your website, emails, and digital newsletter look great on mobile will be even more crutial to reaching a broad audience in 2019.

7 Digital Marketing Trends to Grow Your PT Practice It's hard to believe that we're now in the final quarter of 2018. Many of you are already working with your account managers to craft end-of-year marketing messages to your patients. As we anticipate the new year, let’s take a look at 4 trends we see taking over the digital marketing space in 2019.

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