C.H. Brown - November 2022

Take a look at our November newsletter!


307-322-2545 • CHBEF.COM

Thankful for Our CHB Family This Thanksgiving AN ATTITUDE OF GRATITUDE

As temperatures continue to drop and holiday festivities begin to kick off, we are all busy preparing for Thanksgiving, one of the best holidays of the year! Not only is a festive

meal, plentiful with turkey, ham, stuffing, mashed potatoes, green beans, casseroles, pies, sweets, and cookies absolutely delicious, but it’s one of the few times it’s acceptable to go back for seconds (and even thirds)! But, more importantly, the day is centered around giving thanks for all that is good in our lives and the many blessings we receive each and every day.

“Being part of the family means being in the family.”

the world to reflect upon. It’s the doors held open by strangers, the kind compliments from a neighbor, a warm hug from a friend, or an act of kindness from a coworker that reminds us that above everything, there is still so

Every Thanksgiving, our family here at CHB has much to be grateful for. We are thankful for the support and health of our broker associates, clients, family, and friends. We appreciate the little things in life, the camaraderie that we’ve built here at CHB, and the family of like-minded individuals we have developed. Being part of the family means being in the family. Together, we celebrate the highs and work our way through the lows — it is all about togetherness. We are so grateful for CHB, as it has pushed us further than we could have ever thought possible. It has been a catalyst for good, has built our confidence and expanded upon our knowledge — not just about equipment financing, but about life as a whole. To be able to do what we love every day with a fabulous group of people is a blessing. To the entire team at CHB, we are so thankful for you! After another difficult year of adjusting to the “new normal” and working diligently to pull ourselves out of the setbacks, hurdles, and obstacles that the pandemic created for all of us, there is still so much good in

much good in our world to celebrate!

This Thanksgiving and holiday season, we urge all of our CHB family— team and clients included— to take some time to reflect on the many blessings in their lives and to give thanks to those who support and encourage us along the way. Allow yourself the opportunity to relax, eat, and be merry while creating memories to last a lifetime! It’s the most wonderful time of the year! From our CHB family to you and yours, Happy Thanksgiving! As a reminder, we will be closed on both Thursday, Nov. 24, and Friday, Nov. 25, and will resume normal business operations on Monday, Nov. 28!

307-322-2545 –Kit West & Ed Meyer 1

3 SELLING STRATEGIES TO AVOID Or Your Potential Clients Will Avoid Your Business

Overpromising and Underdelivering Plenty of salespeople like to promise the world to their customers but there’s a limit to what they can actually offer. When salespeople overpromise, they are essentially lying, and it will come back to bite them. Customers don’t like being lied to and will be quick to share their experiences with others. A great way to avoid this is by offering a free trial so your customers can experience the product for themselves with no strings attached. They’ll know exactly what they’re buying, and

Have you ever walked into a business, talked to a salesperson, and left annoyed or angry? You may have even claimed that you would never return to the business again. It’s a situation that happens fairly often and proves certain sales strategies just don’t work. It’s important for business owners and salespeople to be aware of these strategies so they can avoid using them and upsetting their customers.

You want your customers to enjoy working with your business so they return or refer people to you. If you’re using the wrong strategy, you’ll miss out on referrals and repeat customers. Here are a few selling strategies to avoid in your business. Failing to Focus on the Customer’s Main Problem When a customer steps into your business to purchase a product or service, there’s a good chance they’re trying to find a solution to a particular problem. Many salespeople make the mistake of explaining the bells and whistles of their product or service instead of listening to the customer’s main concerns. When you can provide a solution to the customer’s problem, you will be much closer to making a sale.

you’ll be there to answer their questions and explain all the features and benefits without having to overpromise. Arguing With Customers Sometimes customers will respond to your product or service with unrealistic or unreasonable objections. Stay silent or ask questions to further understand where they’re coming from because if you start

arguing with a customer, you will lose the sale.

There’s no foolproof way to sell to everyone, but by avoiding the above selling strategies, you will have a better chance of closing more sales.

Add More Life to Your Work-Life Balance


One of the biggest concerns employers have with remote work revolves around employees finding distractions at home that will take their attention away from job duties. While this is certainly true for some remote workers, it doesn’t apply to everyone. Certain individuals will even be drawn back into work at home when they’re supposed to be spending time with their family or doing hobbies they enjoy. In fact, when remote workers don’t unplug from their work, they are much more likely to burn out. If you or your employees are currently working remotely, it’s important to establish a proper work-life balance. Here are three ways to include more personal time in your daily routine. Set boundaries. After you clock out for the day, it can be easy to get dragged back in if you get a text or email relating to your job. That’s why it’s important to set boundaries for yourself. Once you reach a certain time in the day, turn off your work phone or email. Set an alarm for yourself for a time when your work day comes to a close — and put everything away so you can focus on your home life.

Establish a workspace. Our environment can play a large role in how we feel each day. If you haven’t established a workspace in your home, you might struggle to separate work from home life. Think about it; if you work from your living room, you will probably find it more difficult to relax there later in the evening. You don’t have to turn an entire room into an office, but dedicating a corner as your workspace will come with benefits. Wear work attire. What we wear has an effect on how we feel. If you’re wearing sweatpants while you work, it can be difficult to unwind when you’re off the clock and wearing the same clothes. Switch it up and wear professional attire while you’re working. When the workday comes to a close, you can shed your work clothes for something comfier, which will help you relax and focus on what’s going on at home.



Roasted Pork Loin With Apples

Inspired by MomFoodie.com

INGREDIENTS • 4 lbs pork loin • 2 tsp garlic powder • 2 tsp salt, divided • 1 tsp black pepper

• 8 apples • 2 red onions • 3 garlic cloves • 1 tbsp brown sugar

• 2 tbsp olive oil • 2 tsp cinnamon • 3 tbsp butter, softened

The world thrives on relationships — marriages, friendships, partnerships, and parent-child bonds — and the relationships with our clients are no different. Building strong working relationships with our broker associates and clients is the key to a long-term successful business. Strong working connections built on trust and communication not only help our clients feel more secure and “in the know” Building Working Relationships That Last a Lifetime


1. In a large bowl, season pork loin with garlic powder, 1 1/2 tsp salt, and pepper, then cover and place in refrigerator for 30 minutes. 2. Preheat oven to 425 F. 3. Slice apples and onions, then chop garlic cloves. Season with brown sugar, olive oil, remaining salt, and cinnamon. 4. In a 9x13-inch baking dish, place a layer of apples and onions in the pan, put pork loin on top, then place remaining apples and onions around it. 5. Break butter into small pieces and place them on the pork loin and apples. Place dish in oven and let it bake for 15 minutes. 6. Reduce the heat to 350 F, then continue to bake for 60 minutes. 7. Remove dish and stir apples and onions. 8. Increase heat to 450 F, put dish in oven, and roast for an additional 8–10 minutes.

about what is happening, but they also contribute to longer client retention and repeat business. Here at CHB, we focus on building stronger binding relations through both our broker associates and our heavy involvement with the associations that represent our business. This provides a strong footing in the industry and allows us to offer our expertise and advice to our broker associates. We believe face-to-face interactions are key in building strong,

CHB Comes to You!

CHB recently traveled to the Dallas/Fort Worth, Texas, area to visit and check in on many of our broker partners. If you’d like us to visit you at your location, just let us know and we’ll put the planning in motion for a 2023 gathering! We look forward to meeting with you!

incredible working relationships that stand the test of time, thus we cover all travel expenses for our brokers to come visit us here in Wyoming. And we’re always on the go, visiting many broker partners.

We urge our broker associates to recognize that building strong, meaningful bonds with current clients and, in turn, maintaining them is worth the effort. It pays extreme dividends over spending advertising and marketing dollars to attract and find new ones. At the end of the day, connecting with your clients allows you to better understand their requirements, address any concerns, resolve any complications, and create an agreement they feel confident in and comfortable with. Client loyalty all begins with a strong, trusting, and reassuring relationship.




C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com


1 Grateful for Our CHB Family 2 3 Selling Strategies Customers Hate 2 3 Ways to Improve Your Work‑Life Balance

3 Roasted Pork Loin With Apples 3 The Value in Positive Working Relationships 4 Happy Veterans Day

To Our Veterans: We Salute You

As we enter this holiday season of gratitude and giving thanks, we would like to pay tribute to the men and women of the armed forces who have made countless sacrifices for our freedoms. This Veterans Day, and each Nov. 11, it’s essential we take some time to honor and give thanks to our veterans (those who have served and are serving today). Their dedication to our country and our freedoms is a gift we can never truly repay. Thus, it’s important to come together to celebrate patriotism and national pride while honoring those who have sacrificed so much.

Here at CHB, we are a veteran-founded and operated business with two amazing veterans on staff. We proudly support our heroes and are appreciative of their service! Don’t forget that for all our veteran applicants/borrowers, we offer a 10% discount (5% for YIP deals) as our way of saying “thank you” and showing appreciation. To all our nation’s veterans, thank you for your service and sacrifice! We salute you. As a reminder, Nov. 8 is Election Day for all of the local, state, and national government candidates. Don’t forget to fulfill your civic duty and get out and vote — every vote counts and your voice matters. As Franklin D. Roosevelt once said, “Nobody will ever deprive the American people of the right to vote except the American people themselves, and the only way they could do this is by not voting.” Be sure your voice is heard!

Once again, happy Veterans Day and happy Thanksgiving!



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