The stakes were high. In a relationship-driven, high-value industry like thoroughbred horse management, operational friction translates directly into customer dissatisfaction — and ultimately, lost business. The decision was made: the legacy system had to go, and a ground-up replacement was needed. The Challenge Continued "Since we were basically trying to customize something that was never meant to be customized, we finally got to the point where we said: this is really inefficient. It's affecting the customer experience. It's affecting our team's ability to do their jobs." — Jerry Felix , CFO, Taylor Made Farm
Taylor Made was introduced to Leaf Software through a trusted vendor relationship. The selection process was not without apprehension — Mark Taylor openly admits he had accumulated significant "scar tissue" from years of software vendors over-promising and under-delivering. Selecting a Partner "So many of them have told us they'll do this, they'll do that — promise you the sun and the moon — and then you get in there and it's slow service, slow response, and all of a sudden their passion for helping you fulfill your goal has really waned." — Mark Taylor , President & CEO, Taylor Made Farm Despite that skepticism, the team — guided by IT Director Chase Irwin — chose Leaf. What set Leaf apart wasn't just their technical capabilities, but their cultural alignment with Taylor Made's own customer-first values. The company was looking for a partner who would treat them as a priority, engage deeply with their business, and remain consistently responsive over the long term.
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