Denise Alison empowers business owners to build relationships and connect with their potential customers on social media, and through live video.
By Denise Alison I f I visited your social media pages, would I know who is behind the business? The big mistake I see so many social media profiles make is not making it crystal clear who the person (or people) behind the business is! One of the fundamental rules of business is that people do business with those they know, like, and trust. To start that relationship, your future customers need to know who they are interacting with, beyond a logo! That means making sure that you are regularly sharing photos of you, the business owner, and the team that creates the experience for your cus- tomers. How will sharing more about yourself on social media help you? People love seeing the faces of people they know Posting a photo with you, your employ- ees, or anyone that your audience recognize will always get you a lot of
engagement. In fact, photos of people get 38% more engagement than those without!
People stop scrolling when they see the face of someone they recognize. And in the world of social media, where getting people’s attention is your biggest challenge, that can be really useful to the growth of your business. Your business goes beyond the actual product or service you offer There are way too many pages out there that just keep pumping out posts of their product or service. Here’s the thing. You aren’t the only person who offers what you offer – you have competition in one way or another. And to you, there might be a huge difference in what you offer, the results, the products, the process and so on, but in the eyes of your potential customers, they don’t see that distinction as clearly as you do. You need to set yourself apart by helping your future customers connect with you on another level. Your goal should be to build relationships with them through meaningful conversations, and let them get to know who you are, other than the tiny percentage that makes up what you sell. People will always buy from the person they know. That’s how business goes. People want to connect with you on a personal level Yes, we need to know what you can do for us and what you offer, but that should only be one part of the total package that you put out there.
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SPOTLIGHT ON BUSINESS MAGAZINE • JULY 2018
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