For thousands of years businesses have been built on relationships.
This hasn’t changed. Yes, it might feel like social media came in and changed the way the world works. But it hasn’t. It just amplifies everything. You can reach more people, you are in constant communication with them, and everything can happen faster, but these basic principles haven’t changed.
People still buy from those they know, like and trust.
It’s important not to forget that even with social media, the basic rules of business still apply.
You need to step out from behind your screen and connect with your audience as a person with something that can help your ideal customer solve their problem.
People don’t want to connect with businesses, brands or logos, they want to connect with other people! Make that easy for your future customers by ensuring that you show up regularly in your feed!
JULY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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