With substantial grant assistance, Jordan Energy often helps reduce payback periods to as little as one to three years, Bill explained. Jordan Energy also provides growers with detailed 25- year cash flow projections, which allows customers to understand not just upfront savings but the generational value of being energy independent. “Farmers have worked with the sun longer than anyone else in our society, and at the end of the day, we want more of the energy dollars in the pockets of the farmers who have been working with the sun and growing food their whole lives,” Bill said. Like many Western Growers members, Jordan Energy itself is a family business, creating a shared understanding with customers whose livelihoods often depend on preserving family legacies. Bill often reflects on his own family’s farming ties, particularly the example set by his uncles, who farmed lettuce and cantaloupe in the Imperial Valley. Watching multi-generational farming operations shaped his vision not only for business success but for preserving the integrity of family agriculture. “My Uncle Joe and my Uncle Tony (Colace) were my heroes,” Bill said. “When I’m 70, I want to be in that passenger seat, just like my uncle was with his son, heading out to the fields. What a gift it is to work with family, with Bernie and my son Stephen.” For growers facing rising costs and uncertain futures, Jordan Energy offers more than lower electric bills. It offers a pathway to energy independence powered by the sun.
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38 Western Grower & Shipper | www.wga.com July – September 2026
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