MRF Stewardship Report Vol 4 - Fall 2020

Melanoma Awareness Month

l  Weekly “Ask a Dermatologist” hosted on Facebook Live, sponsored by DermTech l  Live webinar — Melanoma Clinical Trials: A Panel Discussion

l  Inaugural, month-long “virtual race” replaced

in-person events to adhere to public health guidelines while allowing communities to come together and celebrate Melanoma Awareness Month

l 2020 melanoma early detection campaign features Dr. Ellen Marmur, an NYC dermatologist and melanoma survivor l #GetNaked messaging shared via email, social media, web and on a video PSA in New York City, generating over 21,000 digital impressions and airing 5,460 times in Times Square.

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