Elevate January 2024 | Air Serbia

Destinacija / Destination

Najbolje za decu: Soho, između Tompsona i Zapadnog Brodveja Kad god treba da kupujete za decu, vratite se u umetnički Soho, ali do- datno suzite izbor na dva bloka na najzapadnijoj granici ovog dela Nju- jorka. „Bonpoint“ na Zapadnom Brod- veju je kamen temeljac za dečje diza- jnere u ovoj oblasti. Tamo ima mnogo slatkih prodavnica koje cete naci sa- mo ako lutate okolo. Još jedna od omiljenih prodavnica za decu je „Ma- kie“ u Ulici Tompson – japanska je, ali u neku ruku deluje skandinavski. A poslednja stanica neka bude u kafeu „Laduree“ na Zapadnom Brodveju uz njihove prepoznatljive makaronse u prelepim kutijama.

Best for kids: SoHo, between Thompson and West Broadway Whenever you need to shop for chil- dren, be sure to head back to artsy So- Ho, but this time narrow your focus even more tightly to a two-block stretch on SoHo’s westernmost edge, with the Bonpoint store on West Broadway rep- resenting the touchstone for children’s designers in the area. There’re so many cute little kids shops there, and that’s something you discover by wandering around. Another favourite store for chil- dren is Makie on Thompson Street - it’s Japanese, but feels somehow Scandi- navian. And make a final stop at Ladurée [café] on West Broadway, for their sig- nature macarons in a beautiful box.

STUDIO LEPOTE JASNA / BEAUTY STUDIO JASNA Strahinjića bana 38 +381 11 26 39 416 www.biologique-recherche-srbija.com

Celebrating Beauty with Jasna Obradović Celebrating Beautywith Jasna Obradović Godina velikih jubileja Year of great anniversaries

whow while train- ing others.

A rapid rise followed the opening of her first salon. As the president of the Association of Cosmetologists, she organised con- gresses and travelled around the world seeking knowledge. Her fate- ful encounter with Biologique Re- cherche founders Yvan and Josette Allouche happened at one such con- gress in Monte Carlo. And a genuine boom occurred when she brought their products to Yugoslavia. She elevated her cooperation with the brand to a higher level by becom- ing Biologique Recherche’s exclu- sive representative in the country. And the rest is history. Salon “Jasna” is today a recog- nisable brand that’s celebrating as many as three great anniversaries: 40 years of cooperation with the Bi- ologique Recherche brand; 50 years of Lotion P50, the brand’s cor- nerstone product; and 55 years of professional operations.

Najbolje za enterijer: Tribeka, Vest vilidž

Pronađite radost u slojevima tekstura i materijala u malim pro- davnicama Njujorka. Posetite sofisticiranu Tribeku i krive uli- ce istorijskog Vest vilidža da biste kupili lepo dizajnirane kucne predmete i poklone iznenađenja, od ogledala do svecnjaka. Te- pisi, komadi nameštaja, poslužavnici, knjige... Ima svega, ali obavezno posetite neku od prodavnica sveca i kupite opojne mirise.

Jasna Obradović je pio- nir u svetu kozmetike i na- šoj zemlji je donela vrhunsku modu iz tog sveta – francuski brend Biolo- gique Recherche zasnovan na efika- snosti i tretmanima po meri klijen- ta. Priča o njoj je priča o trajanju, a u vremenu kada se sve brzo menja, trajanje jeste najveći uspeh. U svet kozmetike ušla je da bi pomogla sebi, jer je, kako kaže, imala lošu kožu. Školu za negu lepote za- vršila je kao najbolji đak i u njoj za- počela predavačku karijeru. Još tada je znala da mora mnogo da uči, pa se usavršavala dok je obučavala druge. Od otvaranja prvog salona usle- dio je brz uspon. Kao predsednica Udruženja kozmetičara organizova- la je kongrese i sama išla po znanje u svet. Sudbonosni susret sa Iva- nom i Žozet Aluš, osnivačima bren- da Biologique Recherche, desio se na jednom takvom skupu u Monte Karlu. Kad je u Jugoslaviju donela njihove proizvode, dogodio se pravi bum. Saradnju sa brendom digla je na viši nivo postavši njihov eksklu- zivni zastupnik. Ostalo je istorija. Salon „Jasna“ je danas preo-

znatljiv brend, koji slavi čak tri ve- lika jubileja – 40 godina saradnje sa kućom Biologique Recherche, 50 godina losiona P50, perjanice bren- da, i 55 godina njenog profesional- nog rada. Jasna Obradović, a pioneer in the world of cosmetics , has also brought a top trend of that world to our country: French brand Biologique Recherche, which bases its prepa- rations on effectiveness and a personalised approach to treat- ments. Her story is one of persis- tence, and in these times when everything is changing rapidly, persevering represents the great- est success. She ventured into the world of cosmetics in order to help her- self, because, as she says, she had poor skincare. Jasna graduated from the beauty care school as the top student and it was there that she launched her teaching career. She knew even back then that she still had a lot to learn, so she advanced her own kno-

Najbolje za luksuz: Aper ist sajd, oko hotela „The Mark“ Volš ima svoj omiljeni deo za kupovinu u centru Menhetna – deo Medison avenije oko hotela „The Mark“. Posetite aveniju sa luk- suznim prodavnicama kao što su „Sidney Garber“, „Ralph Lau- ren“ i butik odece „La Ligne“. Njeno iskustvo luksuzne kupovine na Aper ist sajdu zaokružuje poseta umetničkoj galeriji „Ga- gosian“ i, konačno, opuštanje na kraju dana uz pice u hotelu „The Mark“.

Priča o Jasni Obradović i Salonu „Jasna“ – to je priča o trajanju, a u vremenu kada se sve brzo

Best for luxury: the Upper East Side, around The Mark Hotel

Best for home interiors: Tribeca, the West Village

Walsh’s favourite shopping pocket in uptown Manhattan is the swanky stretch of Madison Avenue surrounding The Mark Hotel. Hit the avenue’s stretch of luxury shops like Sidney Garber jewel- lery, Ralph Lauren and La Ligne clothing boutique. Rounding out Walsh’s Upper East Side luxe shopping experience is a visit to the Gagosian art gallery, before finally winding down at the day’s end with a drink at The Mark itself.

menja, trajanje jeste najveći uspeh The story of Jasna Obradović and Salon “Jasna” – this is a story of perseverance, and in these times when everything is changing rapidly, persevering represents the greatest success

Find joy in layering textures and materials in New York City’s ti- ny spaces. Hit the sophisticated Tribeca neighbourhood and the skewed streets of the historic West Village to snap up beautiful- ly designed homewares and surprise gifts ranging from mirrors to candlesticks. Rugs, furniture items, trays, books, everything is here, but be sure to visit candle stores and shop for fragrances.

102 | Njujork » New York

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