moda / fashion
„Made in Italy“ podrazumeva marke koje su decenijama unazad dosledne u kvalitetu kojim obavezuju “Made in Italy” means brands that have spent decades consistently persevering in the quality that they oblige themselves to maintain
The fierce battle of trendsetters Does Milan have more style than Paris?
We know that French girls are chic, but when it comes to street style all eyes are now on Italian ladies F rench women were long considered champi- ons of the world’s most popular style wor- thy of emulating, but Italian girls are now in hot pursuit of that enviable title. Just as social media networks were awash with the myth of Parisienne fashion femme fatales for a long time, the snazzy style of their sensual neigh- bours is now being celebrated. During this autumn’s Milan Fashion Week, where fashion shows presented collections for next spring and summer, it became clear that we are entering a new era of the global reign of Italian style. Maybe we’re collectively fed up of the fashion mythology that glorifies the typically Parisian ap- proach to selecting outfits – and it is only logical that the frenzy for quiet luxury has directed attention to- wards Milan’s milieu of prestige, where discreet sta- tus symbols reign supreme. What best represents the Italian style? While its French counterpart immedi- ately prompts associations with Breton stripes, clas- sic jeans and shirts that slide nonchalantly off men’s shoulders, the Italian iteration is recognisable for its abundance of wonderful coats, elegant loafers and the softest of cashmere sweaters. It is naturally best to let actual Italian women explain for themselves what they consider as defining their country’s specific aesthetics: “It is minimal, but with a dose of sensual- ity,” says Sofia Carlotta Vigano, one of the editors in the editorial department of Vogue Italia, when her colleagues from the American edition of this fash- ion bible asked her what makes her elegantly attired countrywomen recognisable.
and a vibrant cashmere sweater. “And how could we forget the iconic pashmina that we use for the breeze—the famous Italian colpo d'aria. Last but not least, and specif- ically very Milanese, the Friulana slipper is a must in every wardrobe.” So, we can conclude without reserva- tion that at the core of their national style identity is precisely the meticulousness and insistence on quality of the “Made in Ita- ly” slogan - those brands that have spent decades consistently persevering in the quality that they oblige themselves to maintain. Pieces made not only to last, but also to endure in their understated elegance, like Max Mara camel coats, cashmere sweaters carrying the Loro Piana label, Tod’s loafers etc. It is often the case that these timeless garments are taken from mum or grandma’s ward- robe and passed down from generation to generation. “I was born and raised in Ita- ly and learned to appreciate Italian style thanks to my mother and grandmother,” explains Marta Oldrini, who is responsi- ble fashion market research at Vogue Ita- lia. “Living in a city like Milan gives you the chance to get great fashion inspiration from the people around you. It’s always nice to see the style of different generations, from the youngest to the ladies.”
Ada Kokosar, creative director and stylist, adds that the main drive for Italian women is the need for fashion self-expression. “This can happen in many ways, from a dash of vibrant colours to a specific at- tention to details,” she explains, adding that acces- sories also play a role in creating a more personalised look. One thing that doesn’t top the list of her compa- triots’ priorities is a need to feel comfortable in their clothes – as is the case, for instance, with American women and the infamous “athleisure” trend, which im- plies transforming workout leggings and other sports clothing made from functional fabrics into an outfit for the whole day and almost every occasion. “When we dress casually, it's always with intent,” says Ada, adding that this usually entails donning a well-tailored blazer, a soft silk white shirt, linen palazzo trousers
74 | Moda » Fashion
Fashion » Moda | 75
Made with FlippingBook Online document maker