People follow energy and passion; they don’t necessarily follow ideas. We want to create a culture that allows ideas to flourish. Really, what we’re talking about is the ability to listen to somebody else and to turn off your own prejudging, your own preconceived notions and just listen for a little while and then have the courage to put your ideas on top of it. What we know in the idea phase when we work together is that if we’re going to constantly shoot ideas down at the very beginning, it’s got nowhere to go. You have the courage to start an idea, to get it out–and that takes a lot–there’s a million ways to create ideas. I’m not as interested in that. What I’m far more interested in is building cultures of people that want to work together. What we know is that when we question something it can be another form of negation. We’ve created a culture that’s said its okay. And, if you do that, if you create cultures that lets ideas get out there and flourish by listening to each other, you can do amazing things.”
-Norm
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