Sandler Training - April/May 2020

AUTOMATE YOUR MOBILE MARKETING WITH MANYCHAT

TAKE A BREAK

You can’t be everywhere at once — but ManyChat can. ManyChat is a marketing and sales tool designed for the mobile landscape. ManyChat is a bot chat service, but it’s far from your average web-based bot service. For one, it’s highly customizable. You can build a bot to match your specific needs, whether you’re simply selling something or you’re trying to find leads. You can use it to offer quotes to prospects or to drive traffic to a specific landing page. You can even offer automated customer support through ManyChat, and this is just scratching the surface. The company, founded in 2016, figured out how to take marketing and sales to Facebook Messenger. While many businesses market on Facebook itself, most have completely overlooked Facebook Messenger — and it’s easy to see why. Fundamentally, Facebook Messenger is a text messaging service developed by Facebook. It’s easy to write off the app as “just another messaging service.” However, Facebook Messenger is far more capable than your average text messaging app — a fact ManyChat has capitalized on — and is helping countless other businesses to do the same. ManyChat was founded on the idea of merging “automation and personal outreach.” As a small business, you still want to maintain that personal touch in your marketing and outreach, and ManyChat is a way to automate your outreach while keeping a personal touch, all while the app itself handles most of the heavy lifting. The service also works for just about any business type, which comes back the customization. You can “build” your platform yourself or you can download any of the hundreds of available templates. In short, if you want to reach more people, ManyChat can help. That said, can ManyChat really substitute for human interaction? For the most part, no. But it’s not really meant to be a substitute — it’s meant to complement the human element of your marketing outreach. It can be available 24/7 and, if you desire, direct prospects to where they need to go through your marketing funnel. To learn more about ManyChat and how it can work for your business, visit ManyChat.com.

We have 20 complimentary copies of this new book to send out. If you’d like one, email joan.stephens@sandler.com or call 208-429-9275 to request your free copy!

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