704 E. UNITED HERITAGE COURT SUITE 202 MERIDIAN, ID 83642 WWW.CROSSROADS.SANDLER.COM
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
INSIDE THIS ISSUE
1
The Secret to Seamless Remote Selling
2
How to Thrive in Uncertain Times
3
Puzzle
3
Take Your Marketing Mobile
4
How Wearing Red Helps Fight Heart Disease
CHARITY SPOTLIGHT: GO RED FOR WOMEN Red is a bold, splashy color. When someone walks into a room wearing bright blood red, it always catches attention and turns heads. Now, a group of Idaho women is harnessing the color red for a good cause — specifically, to raise awareness and funds for the fight against women’s heart disease. volunteers, and other action on women’s heart health issues. On top of wearing red and sharing facts about heart health, Go Red lists four other priorities on its website : RAISING AWARENESS FOR HEART DISEASE, ONE RED DRESS AT A TIME
• Providing women with opportunities to prioritize and take charge of their own health • Building communities that support and provide access to healthy choices • Demanding equal access to health care for all women and their families • Increasing women in STEM in upcoming generations Go Red is a fantastic organization fighting for a great cause, and we’re proud to have one of its branches in Boise, Idaho, so close to our Meridian headquarters. We’re looking forward to more of Go Red’s events when the coronavirus pandemic passes, but in the meantime, you can find ways to volunteer, donate, and support an office of the group near you at GoRedForWomen.org.
The organization is called Go Red for Women, and it’s an initiative of the American Heart Association geared exclusively toward women and their health. According to Go Red , cardiovascular disease kills more women every year than any other health condition. Every minute, a woman dies because of heart problems, and those conditions are behind a staggering 1 in 3 deaths annually. The numbers are scary, which is why so many people have rallied around the cause to fight back. So, what does this have to do with red dresses? Well, apart from starring in the group’s logo, bright red dresses, skirts, and other apparel have become the hallmark of its events and ad campaigns. Every February during American Heart Month, Go Red for Women “ignit[es] a wave of red from coast to coast” for National Wear Red Day on Feb. 7 to inspire donations,
4 | WWW.CROSSROADS.SANDLER.COM
Published by The Newsletter Pro • www.TheNewsletterPro.com
Made with FlippingBook flipbook maker