WWW.CROSSROADS.SANDLER.COM / 208-429-9275 / FEBRUARY/MARCH 2020
FIND YOUR EDGE
BEFORE Q2, DIG INTO THE REAL PROBLEMS PLAGUING YOUR BUSINESS WERE YOUR RESOLUTIONS RIGHT FOR YOU?
January has come and gone, and with it, likely much of your motivation. According to U.S. News & World Report, 80% of people give up on their New Year’s resolutions — whether business or personal — by mid-February. If you’re among them, or if you feel yourself running out of steam, this is the ideal time to look back over those goals. Were they the right ones for you? Is there something else more vital you can tackle in Q2? It’s even more important to do this double-check if you’re still going strong on your resolutions because the last thing you want is to complete mid-necessity goals while leaving something more crucial by the wayside. I know this process can be disheartening — none of us want to think that the business-building goals and strategies we’ve worked so hard to develop for our companies are irrelevant. But far too often, I’ve seen business owners tackle goals that are solutions to symptoms rather than solutions to causes. In the process of solving the pains on the surface, these entrepreneurs, presidents, and CEOs end up ignoring simple solutions that would have rectified much larger issues.
Here’s the reality: You can’t get back on track until you have a clear understanding of why you’re off track. That goes for me, you, and every other entrepreneur under the sun. So, how do you find out whether you’re solving a cause or a symptom? First, you lay “ “FAR TOO OFTEN, I’VE SEEN BUSINESS OWNERS TACKLE GOALS THAT ARE SOLUTIONS TO SYMPTOMS RATHER THAN SOLUTIONS TO CAUSES.”
out all your resolutions and identify the problems they’re trying to solve. Maybe you resolved to increase your sales, and the problem you’re solving is that you’re not bringing in enough revenue to grow your business. Or maybe you’ve resolved to hire more people, and
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