employees provided a decorated wagon that offered hay rides around the vil- lage, in addition to posts about emergen- cy calls that the company has respond- ed to. Gamble says the company also shares tree care tips and facts and also highlights its team members for their successes, such as job promotions. As the company grows, Gamble says the team recognizes the importance of “really ramping up our presence” on social media and plans to work on consistency and creating a “more singular voice.” Tielmann echoes the importance of Gamble’s strategy of staying as con- sistent as possible with social media posting. In order to keep followers, consistency is key, otherwise, it will be difficult to grow your audience, he ex- plains, even if it means less polished, and more honest content. Sometimes the “being in the moment” posts are most effective, he says.
Of course, for those seeking a little more assistance in organizing a so- cial calendar, help is available. Several programs exist that provide an online dashboard to help companies create a more visual marketing plan by estab- lishing and maintaining social media calendars. Some programs to consider include Planoly, Later, Hootsuite and Meta Business Suite. Katie Dastoli is a freelance writer with more than seven years of experience writing for the media on various topics. She currently resides in Western Massachusetts. If you're skilled at your job then your social media should reflect that. Highlight the things that you do best. Give yourself some praise.
An additional tip Tielmann offers includes posting about heartfelt moments. Anything that can include pets, kids or veterans is sure to evoke emotions and attract views.
about the company’s participation in Arbor Day activities, the community’s holiday market volunteer day, in which
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