CAMPAIGN INITIATIVES
CAMPAIGN INITIATIVES
Advanced technology to eliminate drunk driving
High-visibility law enforcement
Law enforcement officers form the front lines in the battle to eliminate drunk driving, and they need every tool available to keep drunk drivers from devastating the lives of others. High-visibility campaigns, such as sobriety checkpoints and saturation patrols, are proven countermeasures that can be conducted anytime to deter drunk drivers and catch those who choose to drive impaired. The goal is to activate law enforcement to conduct DUI checkpoints while publicizing warnings to would-be drunk drivers with a message that if you Ignition interlocks are installed on drunk driving offenders’ vehicles to test their sobriety every time they attempt to start their car. The research is clear — 50-75 percent of convicted drunk drivers continue to drive with a suspended license, and installing interlocks on their vehicles is the best way to prevent them from reoffending. Studies show interlocks reduce DUI recidivism by 67 percent, and laws requiring interlocks for all offenders would reduce DUI deaths by 15 percent nationwide. Interlock laws have helped reduce drunk driving fatalities in states like West Virginia, Kansas, Louisiana and Arizona by 30 to 50 percent, which is unprecedented in traffic safety. Ignition interlocks for all drunk drivers
The Driver Alcohol Detection System for Safety (DADSS) is the future of eliminating drunk driving once and for all. The goal of DADSS is to create a passive system to make vehicles inoperable if someone is at or above the illegal limit of .08 percent blood alcohol concentration or above. The system will be unnoticeable to sober drivers. The technology development began in 2008 as a cooperative agreement between the world’s leading automakers and the federal government. Two technologies, one touch-based and the other breath-based, are currently being explored.
Advanced vehicle technology known as DADSS is being developed to passively detect alcohol through a touch-based or breath based system.
MADD CEO Debbie Weir joins police officers for a sobriety checkpoint in Virginia Beach.
drive drunk, you will get caught. The National Highway Traffic Safety Administration launches “Drive Sober or Get Pulled Over” campaigns during two of the most deadly times of the year on our nation’s roadways — in mid-August, leading up to Labor Day weekend, and in mid- December through New Year’s Day.
MADD is proud to be a leading champion of this effort. Our collective goal is to make DADSS available for all new vehicles and energize the public to want it in their vehicles as soon as possible. Grassroots support
Everyone has an opportunity and responsibility to help eliminate drunk driving. It’s now easier than ever to make the right choice to not drink and drive. In addition to traditional taxi cabs and transit options, rideshare companies like Uber make it fast and easy to find a safe way home. In 1986, MADD introduced the role of the “designated driver” as a personal choice and critical alternative to driving drunk. Today, celebrating 30 years of the designated driver and MADD’s red ribbon campaign, Tie One On...
MADD National President Colleen Sheehey-Church stands with and supports law enforcement, MADD’s heroes, nationwide.
for Safety ®, we continue to urge drivers to plan ahead and designate a non-drinking driver if their plans include alcohol. With all of the options and apps available today, there is no excuse to drive drunk and risk lives on the roadways. The success of the Campaign to Eliminate Drunk Driving would not be possible without you. MADD has truly embraced our tireless grassroots victims and volunteers to pass lifesaving interlock laws in 28 states and Washington D.C., support our law enforcement heroes, and create new and effective programs to stop drunk driving across the nation. Together, we will create a future of No More Victims®.
Rich Leotta, whose son Officer Noah Leotta was killed by a drunk driver, fought hard to help Maryland pass one of the nation’s strongest ignition interlock laws.
When the Campaign to Eliminate Drunk Driving began, only one state, New Mexico, required interlocks for all convicted offenders. Today, 28 states and the District of Columbia require interlocks for all drunk drivers. Every state has some type of ignition interlock law, including 29 states that require the devices for refusing an alcohol test.
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