LIVE-STREAMING VIDEO CONTENT
USER-INTENT TARGETED CONTENT Targeting a searcher’s intention when looking something up is a sure way to keep ranking higher in the search results. If your title and keywords do not match what the heart of your content is referencing, users will quickly leave your page. That damages rankings. TOPIC-FOCUSED CONTENT Search engines are getting smarter. They are now able to identify the theme of a page or website based on more than keywords. Google can correlate similar subjects and pages to search, topically.
Live-streaming allows the current viewer and speaker to have a personal connec- tion while the video broadcasts. That cre- ates a kind of trust for the viewer. They are seeing and experiencing what the
speaker is doing right at the same moment. It produces a similar effect that speaking to a small audience does.
PODCAST CONTENT Podcasting content allows people to hear
what you have to say anywhere, any- time, and at their leisure. That encour- ages your audience to listen to you and get what you’re saying. It also makes the experience feel more personal because it involves a human voice.
Finding the heart of what a page is saying allows it to give the user what they want. Focusing on covering a whole top- ic enables your audience to discover your relevant content.
CONVERSATIONAL MARKETING CONTENT
RESULT-FOCUSED CONTENT A result-focused content marketing strate- gy requires a deep understanding of your target audience. To attract followers, you need to know what they want. That creates an effective method of reaching out and sympathizing with your audience.
Customers feel appreciated and heard when they get a personal response. For instance, they are much more likely to wel-
come a person responding to their inquiry than a chatbot. Content personalized by the seller is much more likely to catch the eye of someone looking for an honest transaction.
PERSONALIZED CONTENT Making content relevant to the customer is paramount. Also, addressing them by name and creating messages and emails that are more welcoming and human makes a connection with them. Without personalizing content to the customer (in
DATA-DRIVEN CONTENT Data used to the fullest is a powerful tool. You can analyze your competitor’s con - tent, compare your content and success, respectively, and decide what should change or remain the same to attract
more people. Essentially, data-driven content marketing is a precise method of spearheading your audience and goals at once. •
a respectful way), they may not feel the need to respond to you. There is a 20 percent sale increase when sellers use personalized marketing.
Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.
Think Realty members receive discounts at Top Results Consulting for services like these through the Think Realty Supplier Program. Check out the Discounts page on the Think Realty website for more information!
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