2021 MEDIA KIT
csengineermag.com | Civil + Structural Engineer Media Kit 1
CONTENTS 3 EDITORIAL CALENDAR 4 Audience & Reach 6 DIGITAL advertising 7 digital magazine advertising 8 SPONSORED webcasts 9 ENEWS TAKEOVER 10 channel sponsorship 11 ENGINEERING DRONE VIDEO OF THE YEAR 12 SEMINARS
Civil + Structural Engineer Media is passionate about being the best source of news and information for the Architecture, Engineering, and Construction Industries. What started as two separate print publications over a decade ago has transformed into both a digital magazine and a website that generates an average of 100,000 visitors a month. As the way our readers consume their news changes, so do we. Our brand has evolved to reflect digital consumption by adding media to our platform. We are no longer a print publication but rather a multi-platform resource to the AEC industry. We are a comprehensive media outlet. Our redesigned website is structured around 8 topic-specific channels: Environmental & Sustainability, Structures & Buildings, Transportation & Infrastructure, Water & Stormwater, Business News, Software & Technology, Unmanned Systems, and Surveying. Each piece of news and article is contained within one or more of these channels, making the information more accessible to our readers. Channel sponsorships are currently available for 2021. We have also returned the popular Civil + Structural Engineer Media weekly e-newsletter. This platform has a high delivery open rate and advertisers can utilize our unique “e-newsletter takeover” to further enhance their content. Our services are adaptable to the needs of interested advertisers. Civil + Structural Engineer Media is looking forward to delivering your advertising needs and letting your content shine on each of our media platforms.
13 CONFERENCE 14 whitepapers 15 WHAT OUR READERS ARE SAYING 16 CONTACT US
PUBLISHER Chad Clinehens | 479.856.6097 | firstname.lastname@example.org media director Christy Zweig | 479.445.7564 | email@example.com Production Manager Anna Finley | 479.435.6850 | firstname.lastname@example.org editor/content specialist Luke Carothers | 800.466.6275 | email@example.com art director Maisie Johnson | 800.466.6275 | firstname.lastname@example.org
ON THE COVER IMAGE CREDITS: 1. C.D. Smith Construction, Inc. 2. COMMAND Center 3. Legacy Building Solutions 4. Zenith Engineers Inc. 5. Cleveland Bridge Group 6. Guidon Design 7. Leica Geosystems 8. C+S Engineer 9. HDR Engineering 10. Terracon 11. Aquiline Drones 12. WSP
Civil + Structural Engineer Media is the authoritative source for business news and project information in the AEC industry. Each month we feature peer-contributed articles covering innovative and noteworthy engineering and construction projects, as well as cutting-edge software tools, and interviews with successful engineers and thought leaders in the industry. Additionally, our website publishes daily news regarding the AEC industry to an audience of 80,000 visitors a month, and our weekly e-newsletter reaches an audience of 38,400 industry members.
2 Civil + Structural Engineer Media Kit | csengineermag.com
Editorial submissions can be made at https://csengineermag.com/editorial-submissions/ and will be considered for use as a cover story. Each issue will accept article submissions that fall under our Channels. JANUARY Theme: Structures + Buildings FEBRUARY Theme: Sports MARCH Theme: Underground + Tunnels APRIL Theme: Environmental
Materials Deadline: 12-4-2020
Materials Deadline: 1-4-2021
Materials Deadline: 2-5-2021
Materials Deadline: 3-5-2021
Theme: Rising Stars Feature: Rising Stars profiles
Theme: Unmanned Systems Feature: Engineering Drone Video of the Year winner
Theme: Transportation + Infrastructure
Materials Deadline: 4-5-2021
Materials Deadline: 5-5-2021
Materials Deadline: 7-7-2021
Materials Deadline: 6-4-2021
Theme: Vertical Engineering
Theme: The “Big” Issue
Materials Deadline: 8-6-2021
Materials Deadline: 11-5-2021
Materials Deadline: 10-6-2021
Materials Deadline: 9-8-2021
Calendar is subject to change, exlcuding themes for each month. Please contact Luke Carothers for questions.
csengineermag.com | Civil + Structural Engineer Media Kit 3
AUDIENCE & REACH
REACH | 192,860 Monthly Website Pageviews | 100,000 Monthly Flipbook Pageviews | 30,000 Digital Magazine Subscribers | 34,000 Facebook Page Likes | 25,000 Twitter Followers | 2,860 Instagram Page Followers | 1,000
200+ NEW leads from Flipbook per month!
READERSHIP INCLUDES: 35% Owner, President, VP, Principal 31% Civil Engineer, Structural Engineer, Project Manager, Senior Engineer 14% Supervising Engineer, Associate, Director 24% Surveyors and GIS professionals 16% Academia PRIMARY BUSINESS: 69% Private Practice Consulting, Engineering Firms, Land Surveying/GIS 15% Government/Public Works/ Transportation Authority 12% Contractor, Construction Management, Design Build 4% Other
4 Civil + Structural Engineer Media Kit | csengineermag.com
AUDIENCE & REACH
What actions have you taken during the last year as a result of viewing advertisements in Civil + Structural Engineer?
Civil + Structural Engineer subscribers/readers purchase and/or specify the following products: Anchors Business Services (Consulting, Insurance, Staffing) Concrete (Forms, Precast, Post tensioned) Erosion and Sediment Control Foundations Geosynthetics Geotechnical Services and Equipment Hardware Land Surveying/Laser Scanning Pavement (Concrete, Asphalt) Pipe and Accessories Retaining Walls, Barrier/Noise Walls Software (Design, Modeling, Analysis, GIS) Steel (Structural, Cold-formed) Stormwater Management Structural monitoring UAV Drones Wastewater Treatment/Sewer Rehabilitation Wood Potable Water Treatment Prefabricated Buildings
csengineermag.com | Civil + Structural Engineer Media Kit 5
Website Ad Space Leaderboard (4 available)* Medium Rectangle Leaderboard
Location Above the Fold - Homepage only Global Sidebar Skyscraper available After Post - Bottom of Post Pages
Size 728x90px or 1400x193px 300x250px 728x90px
1 Month $1,500 $1,700 $900
Enewsletter Ad Space eNews Leaderboard Ad (3 available) eNews Leaderboard Ad (2 available) eNews Advertorial eNews Featured Video
Location Above the Fold
Size 728x90px 728x90px *See Spec Sheet 300x200px
1 Week $1,800 $1,200 $2,200 $900
Middle of Content Section Top Post of Content Section Middle of Content Section
Acceptable files are JPG, GIF, or animated GIF. All images must be web-ready, at a resolution of 72 dpi. SPEC SHEETS ARE HERE. https://csengineermag.com/advertise-with-us/ DESIGN SERVICES AVAILABLE
Leaderboard - Above the Fold
6 Civil + Structural Engineer Media Kit | csengineermag.com
interactive digital magazine advertising
Size Full Page Inside Front Cover Spread 2/3 Page (vertical) 1/2 Page (vertical) 1/2 Page (horizontal) 1/2 Page (island) 1/3 Page (vertical) 1/3 Page (horizontal) 1/3 Page (square) 1/4 Page Back Cover
Dimensions 9 x 10.5” 9 x 10.5” 18 x 10.5” 4.75 x 9.23” 3.6875 x 9.23” 8.05 x 4.25” 4.25 x 7.625” 2.375 x 9.23” 8.05 x 2.96” 5 x 5” 3.975 x 4.1875” 9 x 10.5”
1 Month $2,500 $3,000 $5,000 $2,000 $1,500 $1,500 $1,500
$800 $800 $800 $700 $2,000
All ads must be the exact size as the dimensions listed. No bleed or trim marks. A high-resolution, print-ready PDF with the fonts embedded is the first preference. All Ads must be at a resolution of 300 dpi. DESIGN SERVICES AVAILABLE VISIT THIS LINK FOR ADVERTISEMENT SPEC SHEETS. https://csengineermag.com/advertise-with-us/
csengineermag.com | Civil + Structural Engineer Media Kit 7
Our live webinar series averages 400 registrants per event, making it a massive lead-generation service. AEC professionals attend our webinars to enhance their knowledge on projects and products. Additionally, these professionals use our webinars to satisfy the continuing education requirements necessary to maintaining and renewing their licenses. Civil + Structural Engineer Media will execute all marketing and promotions prior to the event in order to maximize attendance. Promotions for webinars begin four weeks prior to the scheduled date. Planning and preparation begin much earlier, and we are able to adapt to client needs. Take advantage of our expertise and demonstrate your position as a knowledge leader in your field.
WHAT WE NEED FROM YOU: • Marketing materials (images, videos, product shots, text, etc.) • Corporate logo • Presentation title and description • Speaker contact information and headshots • PowerPoint presentation (using our • Quiz questions and answer key • Poll questions (if applicable) • Presentation images and videos WHAT TO EXPECT FROM US: • One full-page ad in Civil + Structural Engineer Digital Magazine • Two email blasts sent to a targeted list from our database of more than 40,000 individuals • Leaderboards on website and eNewsletter • Promotion on our social media channels • Full attendee/lead reports post event including: name, email, job title, and organization • Detailed report on registrants and attendees, poll questions, and audience questions • Confirmation email to registrants • 24-hour reminder email to registrants
• 2-hour reminder email to registrants • Certificate of Completion for attendees • AIA guideline approval • Back-end support • Evergreen archive of webinar and quiz • Reports of those who took quiz RECENT SPONSORED WEBINARS • Un-Complicating the Stabilization Selection Process – Part I (Partnered with Propex) 708 registrants • Un-Complicating the Stabilization Selection Process - Part II (Partnered with Propex) 660 registrants • Elevate Your Business - Understanding the Why and How of Unmanned Systems in Engineering and Construction Firms (Partnered with Skyward and AUVSI) 575 registrants • Ask the Experts: Becoming a Mobile Workforce (Partnered with Newforma) 457 registrants FIND THESE AND MORE AT CSENGINEERMAG.COM/ CATEGORY/CONTINUING-EDUCATION/
8 Civil + Structural Engineer Media Kit | csengineermag.com
The process begins with your ads appearing in the C+S eNewsletter, the first of two emails sent. You own 100 percent of the ad space. Our C+S formatting will otherwise stay the same. Ads placed in eNewsletter #1: Leaderboard, Advertorial + Advertorial Image, Medium Rectangle, Video Block. One week after sending E-newsletter #1, we will deploy E-newsletter #2 to a list that was generated of engaged readers from E-newsletter #1. E-newsletter #2 will be entirely your content. The formatting will be what is typical of a dedicated email blast; an event announcement, an ebook download, a product push, etc. The process we developed weeds out the uninterested parties, leaving a thorough list of interested and qualified leads. Please see link below for an example. Call today for 2021 availability and pricing. Visit https://csengineermag.com/advertise-with-us/ for examples.
LET US HOST YOUR WHITE PAPER! White papers are reports that can address a business issue, showcase a product, or outline a competitive situation. Longer than a blog post, but shorter than an e-Book, research indicates buyers prefer shorter white papers. 4 REASONS TO CREATE A WHITE PAPER: • Sharing technical knowledge • Generating publicity • Distributing business information • Attracting prospects NEEDED FOR WHITEPAPER/CASE STUDY HOSTING: • Logo in .png or .eps format • Title of white paper/case study • Sentence or two as description of document • White paper/case study in .pdf format OR link to document on your site. • Any other pictures you would like on the landing site. This usually includes a picture from the document itself.
csengineermag.com | Civil + Structural Engineer Media Kit 9
9 channels that help readers easily find what interests them, creating more focused audience groups. Channel sponsorship allows you to become a thought leader in one of these topics and elevate your brand. Become a channel sponsor today and take advantage of these targeted audience groups. SPONSORSHIP INCLUDES: • Global website banners • Your logo linked to your page in first position of sidebar • Exclusive sidebar content on channel page and all posts within that primary channel • Name of company appears at top of page in the channel section of the digital magazine with link. • 1-2 page lead article in channel section of digital magazine. • Exclusive “Featured Post” content on channel site. • Social media shares
CHANNELS ORGANIZE CONTENT FROM THE FOLLOWING TOPICS ACROSS OUR ENTIRE NETWORK. Environmental + Sustainability Structures + Buildings Transportation + Infrastructure Water + Stormwater Business News Software + Technology Unmanned Systems Surveying Continuing Education NEW IN 2021: ISSUE SPONSORSHIPS For the first time, Civil+Structural Engineer Media is offering the chance for advertisers to sponsor an entire monthly issue of the magazine. Our issue partnerships are flexible, but the base sponsorship includes: • Cover Image and Story • Full Page Magazine Ad • Homepage Website Ad • E-News Takeover • Specialized Social Media Shares • Social Media Promotion
With nearly 100,000 views per month, this sponsorship is the perfect opportunity to amplify your content within the AEC industry. Coupled with our specialized social media promotion, your content will become the center of conversation amongst our readers.
Civil + Structural Engineer Media Kit | csengineermag.com
edvy Civil + Structural Engineer Media serves those who create the built world around us, educating our readers about evolving technologies that are helping the AEC industry thrive. Recent developments show that drones and unmanned systems are one such technology. This is why we created the Engineering Drone Video of the Year Award, which is now in its fourth year. This is why we created the Engineering Drone Video of the Year Award!
PAST EDVY STATS: • Over 8,000 votes in the contest • Increase in web traffic year to year • 74,000 contest page views • Top viewed page on C+S website during contest BECOME A SPONSOR! GOLD SPONSORSHIP $12,000 - 2 Available • Cover Feature and spread in Civil + Structural Engineer with the contest winner • 2 basic registrations to the 2021 AEC Elevate Conference • Branding on all marketing materials. “The 2021 EDVY brought to you by (Sponsor Name)” • 6 marketing emails sent out over the course of the contest • Leaderboard banner ad on 6 of C+S weekly newsletters • Complete list of leads of all contest voters and video submissions • 3 dedicated email blasts of 100 percent sponsor content in 2021, to email subscriber list of 32,000 • Full page ad in C+S digital magazine for 12 months
• Option to give contest winner a prize • On the voting panel with C+S staff SILVER SPONSORSHIP $7,000 - 2 Available • Branding on all marketing materials • 6 marketing emails sent out over the course of the contest
• Complete list of leads of all contest voters and video submissions • Dedicated email blasts of 100 percent sponsor content in 2021 • 2 dedicated email blasts of 100 percent sponsor content in 2021, to email subscriber list of 32,000 • Full page ad in C+S digital magazine for 6 months • Option to give contest winner a prize BRONZE SPONSORSHIP $4,000 - 4 Available • Branding on all marketing material • Complete list of leads of all contest voters and video submissions • 6 marketing emails sent out over the course of the contest
• Full page ad in C+S digital magazine for 3 months Contact Anna Finley at email@example.com
csengineermag.com | Civil + Structural Engineer Media Kit 11
The Principals Academy - TWO DAY SEMINAR The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm at this impactful two-day program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Zweig Group’s CEO Chad Clinehens, PE, and the firm’s top line up of advisors. Leadership Skills for AEC Professionals - TWO DAY SEMINAR Practical leadership skills are vital to the health and success of every company in any industry. Effective leaders motivate their teams to achieve exceptional results, inspire others to be better than they thought possible, and create an environment where their team is focused and working towards a common vision. Zweig Group’s team of management experts – who have extensive experience working with AEC firms providing solutions to the challenges facing AEC firms today – deliver practical solutions that technical professionals can put to work immediately to lead their firms to success. Learn the Language of Business: Financial Management - ONE DAY SEMINAR Solid financial management is crucial to the success of any company, and firms in the AEC industry are no exception. This course provides an overview of business financial management – specifically tailored to our industry – to help firm leaders make informed decisions. Topics include: interpreting financial statements; key performance metrics; benchmarking and predictive cash flow management; and how strategic decisions drive the value of the firm. This seminar is specifically developed to help design and technical professionals become more comfortable dealing with financial management and accounting. Project Management for AEC Professionals - ONE DAY SEMINAR AEC Professionals are extensively trained on technical skills and less so on how to manage a team. However, with rapidly evolving technology, increasing fee pressure, multi-generational teams, and many other challenges, effective team leadership in project environments has proven to be the key to thriving in the high- pressure AEC environment. These challenges, coupled with the fact that project managers are often left to learn on the job, leaves new and seasoned leaders left to use a trial and error style team leadership that is prone to missteps. Each decision made can impact profit, risk, and client-relationships. CEO Roundtable Retreat - TWO DAY SEMINAR The CEO Roundtable Retreat is a unique opportunity for AEC firm leaders to engage and interact with industry peers to discuss current issues facing firms today, explore industry trends and next practices, and confront the biggest challenges they face leading their firms. Zweig Group’s CEO Chad Clinehens, PE, moderates the program guiding group conversations, encouraging integration and networking, and ensuring attendees gain valuable insight, new ideas and tools – and a new network of colleagues – to foster effective leadership at their respective firms. Elevating Doer-Sellers: Intensive 2 Day Workshop - TWO DAY SEMINAR Elevating Doer-Sellers: Intensive 2-Day Workshop is specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable managing clients and promoting the firm and its services. This one-of-a-kind seminar presents business development techniques proven to drive real growth and value in your AEC firm. Beyond the buzzword heavy, ra-ra approach of other business development and sales training seminars, Elevating Doer-Sellers: Intensive 2-Day Workshop focuses on what really works in today’s AEC firm utilizing practical and proven techniques Zweig Group examines the ever-complex environment of ownership transition in an AEC firm. The presentation covers a range of topics, giving attendees a new view of ownership transition and how an effective plan can be put into place. Whether the attendees are young, up and coming project architects or principals looking at their impending transition, the content gives everyone an introspective view of their career. ALL ZWEIG GROUP TRAINING PROGRAMS CAN BE PRESENTED AS AN IN-HOUSE PROGRAM. MONEY BACK GUARANTEE. ZWEIG GROUP SEMINARS QUALIFY FOR CONTINUING EDUCATION CREDITS. For more info about seminars visit zweiggroup.com/learning. that resonate across the organizational chart. Ownership Transition Strategies - ONE DAY SEMINAR
Civil + Structural Engineer Media Kit | csengineermag.com
elevate aec Conference The Elevate AEC Conference & Awards Gala is the AEC industry’s premiere experience to connect global leaders, solve industry issues, present next practices, and celebrate the most successful firms in the built environment. This year, the Elevate AEC Conference & Awards Gala marks a leap in the evolution of Zweig Group’s annual event with
expanded educational offerings including the ElevateHer Symposium; a full-day designed to provide insight on how to embrace, promote, and ensure equal opportunities for everyone in the AEC industry regardless of gender, race, sexual orientation, or ethnicity.
Being a sponsor of the Elevate AEC Conference offers exclusivity and opportunity. Our event designers are intentional in creating a tremendously positive environment of success and performance. Attendees are largely decision makers and C-level officers of the most successful companies in the AEC industry. These companies are investing in their growth and are open to new ideas for creating higher levels of performance.
Top Job functions of attendees in 2019
Top Markets of firms in 2019
52% Multi-discipline 23% Civil Engineering 9% Environmental Service 8% Architecture 8% Structural Engineering
$63 million Average annual revenue 77% Average revenue growth 60% Average growth in firm size 67% C-Suite/Principals 100+ Firms in attendance 358 Attendees in 2019 (287 in 2018)
67% C-Suite/Principals 18% Marketing/Business Development 10% HR/Client Relations 5% Other
For more info about elevate visit zweiggroup.com/learning/2020-elevate-aec-conference or contact EVENTS@ZWEIGGROUP.COM. For sponsorship info contact Olivia Thomas at firstname.lastname@example.org.
csengineermag.com | Civil + Structural Engineer Media Kit 13
PUBLISHER Chad Clinehens 479.856.6097 email@example.com
media director Christy Zweig 479.445.7564 firstname.lastname@example.org
Production manager Anna Finley 479.435.6850 email@example.com
editor/content specialist Luke Carothers 800.466.6275 firstname.lastname@example.org
ART Director Maisie Johnson 417.572.4561 email@example.com
Civil + Structural Engineer Media Kit | csengineermag.comPage 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14
Made with FlippingBook Annual report