Sustainability Report | 2025
Painting Support Beyond Walls.
Breast cancer is a reality that touches families, friends, colleagues and communities in ways that often go unseen. During Breast Cancer Awareness Month, Sofap chose to support this cause through an initiative developed alongside Link to Life, using one of its most recognised products, Xtreme White, as a vehicle for action. From 10 to 17 October, Rs. 2 from every litre of Xtreme White sold across Sofap Inspirations Stores and participating resellers around the island was dedicated to supporting the organisation’s work with individuals and families affected by breast cancer.The idea was simple: transform an everyday purchase into an opportunity to contribute to something bigger. A litre of paint may seem ordinary, but when multiplied across homes, projects and communities, small gestures can take on a different meaning. More than a contribution, the initiative was also about visibility, conversation and collective support. It was a way of recognising the courage of those navigating the realities of breast cancer, while reminding us of the importance of awareness, early conversations and community solidarity.Through this collaboration, the intention was not only to support a meaningful cause, but also to demonstrate how brands and businesses can use their platforms, products and networks to contribute positively to the communities around them.
Press 5 Plus lexpress defi plus Breast cancer 2025 - 5Plus 15 x 24.2 cm.pdf 1 08/10/2025 17:23
Pour chaque litre d’Xtreme White vendu,
seront reversées à Rs. 2
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Du 10 au 17 Octobre
SOFAP INSPIRATIONS STORES AND OUR RESELLERS AROUND THE ISLAND Grand Baie Riche Terre Pailles Moka Bagatelle Tribeca Phoenix Cascavelle Rivière Noire Flacq Rose Belle Beau Vallon So’Flo
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