FUNDAMENTALS
BRANDING
Linking Real Estate and Business with Social Media
DAILY HABITS TO DRIVE MORE BUSINESS THROUGH LINKEDIN
by Ellis Hammond
ave you thought about how to use LinkedIn to grow your busi - ness, but you don’t know where to start? You are not alone. For the past two years, I have been creating content on LinkedIn every single day. It is very rare that I get on a call with an investor or sit down at a local coffee shop with a friend without them mentioning a post of mine they saw on LinkedIn. I don’t say this to brag but rather to H
show you how powerful this platform is. The secret about LinkedIn right now is that there are very few content creators out there posting on it. You will have a hard time starting from scratch right now on platforms like Facebook and Instagram because of how oversaturated they are with brands, influencers, and content cre - ators. LinkedIn, however, is hungry for good content to share to keep people on the platform longer.
Do these things every day to drive more leads to your business and become a LinkedIn All Star.
FIRSTTHING—TRAFFIC The goal of any platform is to drive traffic to your profile or website and convert more leads, am I right? That means you must start with the end goal in mind. The first place to start on LinkedIn is your
24 | think realty magazine :: february 2021
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