• Time off —Be honest, did you get into business to work 24/7 or did you start your investment business to have time freedom? Technology gives us that ability to be free and still have things working. Technology can do a lot and make business better for us, but that opens up another question. What platform should you use? What is the best one for you? Why should you choose this one over that one? Quick answer: the best platform is the platform you feel comfortable using—and you actually do use it. I see it every day, real estate investors with a marketing and CRM platform in their business and yet they have no idea what their login information is. No platform is good, no matter how cool the features are, if you are not using it. THOUGHTS ONTECH After years of building multiple businesses and consulting for hun - dreds of others, I have seen my share of technology in business. Instead of pointing out everything wrong with specific platforms, I want to give you
some key elements to look for in your platform of choice that has been proven to create the success technol - ogy is meant to bring. First, the number-one element any technology you choose should have the ability to customize and config - ure to the way you want it to work in your business. The platform’s ability to fit into your marketing and sales process and seamlessly function to the way you operate, is crucial. What I have seen consistently is businesses that simply work differently from the way the technology is designed, and they quit using it. To be consistent and leverage technology, it must fit your style. Second, the technology should handle more than just one specific element of your business. Specific platforms like calendly are great for having calendar booking software, or Mailchimp for sending email mar - keting. But, when these platforms only handle one element, you are left trying to figure out how to get all of them to work together without issues. This in itself is a full-time job. The more you can do for your business under one software, the less stress
it brings and therefore the more you will enjoy using it. Third, it must have the ability to have multiple users. Even as a solo entrepreneur or the lone wolf in your business, there will be a time when your business expands, and others will need to access the system. Being able to expand and grow inside a platform as this happens is critical to staying consistent and not changing platforms every time you add someone on. There is more to consider when adding technology into your business, but these three are the start. Weigh these positives and negatives, apply
them to your business model and you’re on your way to a clear, more well-informed decision. •
Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and
extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.
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