at deals that are three hours away, you need to be effi - cient as it is easy to get lost in the possibilities. To put some of this in context, I purchased six prop - erties in 2020 and never saw them in person. This is not normal for me as I had always taken the time to drive out and see my properties in previous years, but 2020 was different. I do not live in my market but do have a trusted team who knows what I look for. We do daily vid - eo updates and video calls three times a week to walk through properties. No chance I close on these profitable units without the use of technology like smartphones, Dropbox, etc. Another part of technology is social media and for all the negatives around Facebook and Artificial Intelligence, Private Facebook Groups are a tremendous value. For example, you can create a group simply for a place to collect questions and answers from your students. The result most likely will be an explosion of activity, positive contributions, and a renewed heartbeat for your brand. Technology has also made it easier to reach an audi - ence that has never heard of you. Decades ago, you had to be well-funded and likely an “entertainer” who pushed the idea of Free Seminar and then rushed to back of the room if you wanted to help people. Today, all you need is a video camera and access to the internet and you too can have your own YouTube Channel where you give back instead of selling something to cover cost. I create four or more original pieces of content each day and routinely impact 10,000 people a day, sparking endless conversa - tions that lead to people taking positive steps forward. Simply said, without technology most real estate investors could not have grown their portfolios in 2020. Technology can help build brands, reach more people, and leave a positive impact as your legacy. The key is how we use it. 2020 was tough. It is time to take the lessons learned and take some giant steps forward as 2021 will bring more inventory and more deals. Use the technology that empowers you and enables you to do more in less time. •
Michael Zuber worked in the Silicon Valley since graduating from Santa Clara University 20+ years ago. After wasting time and money in his 20s, he began investing buy and hold rental properties and never looked back. Michael grew his rental property portfolio from a single rental house to financial freedom in 15 years. Now that he no longer has a day job, he shares his story via his self-published book and YouTube Channel, both called One Rental at a Time.
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