Speakeasy Marketing April 2019

GROW YOUR LAW FIRM IN 2019

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | APRIL 2019

THE BEST WAY TO DEAL WITH PRICE OBJECTIONS

“$2,000 to take on my case?” “Hmm... that’s too expensive... I can’t afford that; I don’t have the money.” The next time a propsect utters these words (after you have generously given an hour or more of your time to understand their case and offer advice), do NOT make the mistake of allowing them to leave — or, even worse, making a deal. There’s a much better way to handle this situation. What you do is, you pull out a sheet of paper from your document case, slide a copy in front of him or her, and talk them through it. By the time you reach the bottom, they will see your fee in a completely different light. And, as if by magic, they might even start thinking of things they can pawn or spending cutbacks they can make to pay you. Why? Because of what’s on the paper. It shows them, in a matter-of- fact way, that when they consider all their options, they really This is something I detail and explain on pp. 220–226 of my “Secrets of Attorney Marketing” book. So, if you don’t yet have a copy, follow the link below and claim your complimentary copy today. It could help you a lot. speakeasy.marketing/secrets can’t afford to NOT retain you. What’s on this sheet of paper?

–Richard Jacobs

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