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THE BEST WAY TO DEAL WITH PRICE OBJECTIONS MEETING YOUR CUSTOMERS WHERE THEY ARE THE BOOMING SUBSCRIPTION- SERVICE BUSINESS THINGS YOU SHOULD NEVER SAY TO CLIENTS AN EASIER WAY TO GET MORE REVIEWS?
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AN EASIER WAY TO GET MORE REVIEWS? We’ve said it before, and we’ll say it again: In 2019, reviews are the new coin of the realm. When prospects seek an attorney to advise and/or represent them, it is almost inevitable that they will turn to Google and compare your firm against others side by side. If they see that your firm has fewer reviews than your competitors — or, even worse, NO reviews — you’re fighting an uphill battle from the start. (Did you know that for some types of reviews, Google will show your star rating in its search results before prospects click through to a website?) On the other hand, when you’re the firm that has the most reviews, the opposite is true: you are, effectively, king of the hill.
THINGS YOU SHOULD NEVER SAY TO CLIENTS A few weeks ago, we shared a podcast. It should be required listening for anybody who works for you and will ever be authorized to stand within five feet of a functional telephone. Here’s why:
Statistically, based on thousands of “mystery shopper” calls we have conducted with more than 400 law firms, there is a very high likelihood that many of them will say something that will cost your firm business. In particular, we’re talking about five specific words. What are these words? And why do they cost you clients?
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