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OPERATIONS

MOBILE MARKETING

Marketing on the Go

SIX TIPS FOR PUTTING MOBILE MARKETING TO WORK FOR YOUR REAL ESTATE ENDEAVORS.

by Jenifer Calandra

omebuyers have ditched the newspaper classifieds for some -

H

thing far more high-tech: the internet. If you want to leverage the internet fully, it isn’t enough to integrate your MLS with real estate aggregators like Zillow or Trulia. To get the best-qualified leads on homebuyers and sellers, try these six mobile marketing tactics to increase your transactions, gross commission income, and referral business. 1  RUN A GEOFENCING CAMPAIGN A location-based marketing tactic, geofencing uses location data to target mobile users within a specified geographic area and delivers content based on this information. Targeting tools promise increased conversion rates and good return on investment because ads are matched to your audience at exactly the right time. Specify your audience’s demo- graphics, choose the general location (e.g., those near your latest listings of homes for sale), and show off a display ad to catch attention. When prospective buyers or sellers stroll or drive by your properties while browsing on their smart- phones, they’ll see an ad served specifically for them. 2  OPTIMIZE YOUR WEBSITE FOR MOBILE DEVICES More than 90% of global internet users browse from a mobile phone. Smart agencies ensure their websites are optimized for mobile browsing. Mobile-friendly websites combat endless scroll with creative graphic

58 | think realty magazine :: july – august 2022

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