FINAT European Label Forum Planned For Rome FINAT has chosen Rome, Italy, as the venue for this year’s European Label Forum (ELF). The association’s flagship event will be held on June 3-5, 2020, at the Sheraton Roma Hotel & Conference Center. ELF brings together business leaders, managers and young professionals from the whole value chain. Following its launch last year, the converter-only roundtables will return to offer participants the op- portunity to debate the industry’s hot topics.The peer discussion sessions are aimed at small and mid-sized converters, who will convene the day ahead of the main program to talk about the challenges and issues they face. This is a chance for owners and managers of label printing companies to share experiences and together analyse the trends that are affecting them in their daily work. Sharing Success After the official welcome from Chris Ellison, FINAT President, and Elisabetta Brambilla, President of GIPEA (the Italian self-adhesive label producers’ association), the opening keynote will be given by entrepreneur Os- car Farinetti, who will share his road to success with the attendees.He is the creator of Eataly, an Italian food marketplace concept comprising restaurants, cafés and food outlets. The company made it onto Forbes list of most disruptive brands in 2015 and today has more than 40 branches worldwide. Helping the audience understand the dynamics of the current political and economic climate, professor Andrea Boltho, who is Emeritus Fellow of Magdalen College, Oxford, and director of Oxford Economics, will offer an analysis of the general European econom- ic outlook and drill down into market figures. He will look at the uncertainties caused by trade wars, politi- cal turmoil and the new forces of the Eurozone, and how they affect all businesses. This will be comple- mented later in the day by FINAT’s detailed annual Eu- ropean label market update and the findings from the six monthly RADAR report. Interactive themed sessions will be offered as three concurrently running tracks in the afternoon on day one. Under the headings Business, Sustainability and Culture, there will be a number of presentations (with Q&As) honing in on the topics that are affecting the industry, including Industry 4.0, recycling, intelligent packaging, digital transformation and culture change. Day two continues with a case study on how to combine fair trade and environmental sustainability, before some of Europe’s leading brand owners sit
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