THINK REALTY BENEFITS SHERWIN- WILLIAMS
THINK REALTY RADIO
Photo courtesy of Sherwin-Williams
Abhi Golhar, full-time real estate investor, Think Realty coach, and host of Think Realty Radio
Think Realty Radio Offers Investing Insight Beyond Expectations
by Abhi Golhar
America’s Changing Paint Perspective
W hen I found out I was going to get to host Think Realty Radio, I was beyond excited. Being part of broadcasting Think Realty’s “real estate of mind” (Time, Wealth, and Purpose), is not only a huge honor; it’s an incredible learning opportunity for me as well as my listeners! We had some incredible guests just in our first few weeks on the air, and two conversations stood out, in particular, to me after we’d finished broadcasting. First, my conversation with Bobby Montagne, CEO of Walnut Street Finance, was extremely eye-opening. I knew that Bobby had flipped properties before he started his private lending company, but I had no idea he spent more than two decades in fixing, flipping, and property development! He talked about the unique mindset of being on that side of the equation, then transitioning to a private lending position. It was a huge shift, and a lot of his success as a lender comes from his unique position of being able to under- stand buying and investment criteria as a developer. With about $15 million in action mainly in the Northeast, Bobby is a force to be reckoned with. I was honored to “pick his brain” to my heart’s content for my own education and that of our listeners. Second, I was really intrigued with some of the insights Marco Santarelli, CEO of Norada Real Estate, provided during his most recent interview on Think Realty Radio. Marco is not just an investor; he’s also an author and podcast host himself, so just for starters, he’s a great communicator. I must admit, that interview actually brought to light a few things in my own portfolio I might need to review! Marco has a way of pointing out how you could be managing your investments more profitably or strat- egizing about going from active, hands-on investing to passive investing that is both highly actionable (goes back to what I said
FIND OUTWHAT YOU'RE MISSING! Check out our official coverage of the Dallas Think Realty National Conference & Expo in February. Don't miss future events in your area. https://thinkrealty.com/think-realty-events/ about changing up my own strategies) and really approachable. After that interview, we had dozens of listeners email us to say how he had completely changed their outlook on rental property ownership (for the better, by the way). We’re on the air nationwide, so don’t miss more interviews like these. Let’s talk about real estate at www.thinkrealtyradio.com . •
THINK REALTY BENEFIT PROVIDER SHERWIN-WILLIAMS CRACKS THE CODE ON 2018 COLORS.
C onventional wisdom states that real estate investors should stick with neutral paint colors when rehabbing properties to rent out or sell at retail, but it may be time to re- visit that time-honored axiom. According to a study released by Think Realty benefit provider Sherwin-Williams, a little more vibrancy in your color spectrum could increase your property’s appeal. According to the study, several “vibrant” colors can elicit positive reactions from residents and buyers. Nearly two-thirds of respondents selected blue as a color they like most, with those responses spread consistently across genders, regions, and age. Interestingly, nearly half also said they associate the color “with calmness.” As an additional benefit for real estate investors, soft blues, while not traditionally considered truly neutral, are not usually considered a deal-breaker for home- buyers, likely because it is not particularly difficult to change the color later if the homeowner wishes to do so. Sally Augustin, Psy.D and a principal at Design with Science, a cognitive, science-based design consultation firm, said of the results, “In the case of blue, it’s often subconsciously linked to trust, dependability, and competence, and can also be associat- ed with rest and provide a cooling sensation.” She added blue is a “great choice for a bedroom or office.”
The study also revealed some interesting information for real estate investors targeting certain age demographics with their prop- erties. For example, Millennials are more likely to associate green with energy, while Baby Boomers tend to associate the color with calmness. Furthermore, the research indicated some regional pref- erences and trends that investors might find useful. For example, the decision to use an “unusual” color like pink or red might not be so unusual in the southwest, where these color choices are far more prevalent than elsewhere. In the southern region of the U.S., blue was “highly indexed,” although it was popular in all regions. Sherwin-Williams released its study in conjunction with National Painting Week last year, but the company does far more in honor of that week than just releasing useful research analyses on paint and color trends. The company’s employees also spend the week refreshing the paint at community centers, parks, and historic landmarks around the country. Sherwin-Williams also donates paint and project supplies, as well as creating a series of longer-term project plans throughout communities. •
April 14-15, 2018 | The Marriott Inner Harbor at Camden Yards
July 14-15, 2018 | The Marriott Irvine Spectrum
Sherwin-Williams is the largest specialty retailer of paint and painting supplies in the United States. Learn more about how Think Realty members can access Sherwin Williams’ research, paint and painting supply products, and inves- tor-specific insights at https://thinkrealty.com/benefits.
September 22-23, 2018 | The Westin Buckhead Atlanta
8 | think realty magazine :: march 2018
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