OPERATIONS
CONTENT MARKETING
Unveiling the Marketing Blind Spot MANY BUSINESS OWNERS OVERLOOK MARKETING AS THEIR GREATEST ASSET. HERE’S HOW CONTENT MARKETING CAN HELP YOU PULL THE BLINDERS OFF.
By Skyler Wilson
arketing makes money. You know this, I know this,
decline, the marketing budget is what gets cut first. The reason? Business owners view marketing as an accessory and not a vital organ that keeps the business beat- ing—and real estate professionals are no exception. Whether you’re an investor, lender, agent, or other professional in the real estate industry, marketing is the foremost path to success. In the words of Grant Cardone, almost every issue in your business can
be traced back to exposure. Do you need more business? Do you need more investors? More people to sell houses to you? Better employees? All of these can be solved through good marketing.
M
everyone knows this. In fact, you’re bombarded with almost 650 ads per hour because big companies have figured out that marketing makes money . If this is so well understood, then why is it that 50% of small businesses have no marketing plan? Despite knowing it’s their greatest asset, business owners continue to overlook marketing in their busi- nesses. During times of economic
CONTENT MARKETING When you hear the word
“marketing,” you probably think of things like billboards, banner ads, Google search, all of which are great
54 | think realty magazine :: september – october 2023
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