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BUILDING RAPPORT
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Building Rapport and Momentum with Effective Marketing EXECUTING A REAL ESTATE MARKETING CAMPAIGN THAT BUILDS RAPPORT AND MOMENTUM REQUIRES THE RIGHT MINDSET, A BALANCE OF TIME AND MONEY, AND AN UNDERSTANDING OF MULTIPLE MARKETING STRATEGIES.
By Justin Silverio
eal estate success is not solely determined by your knowledge or skills but also by your ability to connect with potential prospects. This is where marketing plays a vital role. It allows you to establish your brand and build rapport even before you have a conversation with someone. Let’s explore the essential aspects of executing an effective real estate marketing campaign, including: • Embracing the right marketing mindset. • Balancing time and money. • Tracking your marketing activities. • Turning prospects into leads. By adhering to these, you will be well-equipped to create a marketing machine that propels your real estate business forward. R
gain traction over time and create a lasting impact. Consistency is key to building momentum and rapport with potential sellers. By consistently delivering your message and show- casing your expertise, you establish yourself as a trusted resource.
each with its own advantages and disadvantages. Here are some com- mon forms of marketing to consider: Online marketing. Online marketing is a powerful tool for reaching a broader audience. It includes creating a professional website, uisng search engine optimization (SEO) techniques, engaging in content marketing through blogs and social media, and leveraging online advertising platforms such as Google Ads and Facebook Ads. Offline marketing. Traditional marketing methods still hold value in real estate. Offline strategies may include distributing flyers, attending networking events, and using print advertisements. These tactics allow you to connect with potential prospects directly and establish a personal touch. Direct mail marketing. Sending targeted mailers and postcards to potential leads can be an effective way to grab their attention. Direct mail allows you to reach a specific audience and deliver a tailored message, increasing the chances of conversion.
BALANCING TIME AND MONEY
Finding the balance between time and money is fundamental to any marketing campaign. Real estate pro- fessionals often find both resources to be in short supply. Tracking your marketing activities becomes essential so you can identify which strategies yield the highest return on investment. Fortunately, tools like Invelo simplify the process of moni- toring and analyzing your marketing efforts. By leveraging such tools, you can optimize your resources and focus on strategies that generate the most significant results. EXPLORING MARKETING STRATEGIES In the real estate industry, various marketing strategies are available,
EMBRACING THE RIGHT MARKETING MINDSET
It’s important to let your prospects know you and your brand. Under- standing the concept of building momentum is key. As you build momentum, your marketing efforts
66 | think realty magazine :: september – october 2023
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