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your real estate journey: turning prospects into leads. With Invelo, you have the tools to leverage your mar- keting efforts to convert prospects into qualified leads, nurture those leads, and ultimately close deals. Executing an effective real estate marketing campaign requires the right mindset, a balance between time and money, and a thorough understanding of various marketing strategies. By consistently building rapport with prospects and using tools like Invelo to track your marketing activities, you can optimize your efforts and achieve better results. Remember, marketing is not just about promoting; it’s about estab- lishing yourself as a trusted resource

and connecting with potential sellers on a deeper level. •

TRACKING PROSPECTS WITH INVELO

Invelo is a powerful tracking tool that helps you monitor and manage your prospects throughout the marketing journey. Using Invelo’s features, you can keep track of leads, measure campaign performance, and identify areas for improvement. With this comprehensive under- standing of your marketing efforts, you can refine your strategies and maximize your chances of success.

Justin Silverio is the owner of JS2 Homes, Open Letter Marketing, and Invelo. He has been investing in real estate since 2011, focusing on rehabbing, new construction, wholesaling, and multifamily condo conversions. Silverio founded Open Letter Marketing in 2016 to provide a more effective direct-to-seller marketing strategy. OLM is now recognized as one of the top real estate investor marketing companies and was ranked on the Inc. 5000 fastest-growing companies list. His newest venture, Invelo, is a next-generation platform that spans an investor’s full sales and marketing cycle. The platform is designed to provide an optimal path of success for investors through education and high-powered software. Users can also take actionable steps to improve their business through the platform’s Academy, which includes real estate investor training and professionally taught masterclasses.

TURNING PROSPECTS INTO LEADS

Having grasped the essentials of marketing to prospects, you are ready to take the next step in

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