PROTRADENE T ® UPDATE MAKING DOLLARS & SENSE By: Kathleen Seaman
Fleet Solutions, and TBC Corp (which is the parent company for Merchant’s, NTB, Tire Kingdom, and Big O Tires) to name a few — and there will definitely be more to come. For the most up to date list of PTN vendors, visit ProTradeNet.com. On the website, see our “New Vendors” post under the PTN Announcements section, which highlights the most recent additions to the vendor program. You might ask, what does all this mean for me? Based on 2016’s program participation — if you just keep doing what you’re doing — cumulatively PTN members will get back an additional $250,000 in rebates! But the potential for more is significant and exciting! For example, when you look at the top 10 vendors that pay Mr. Electric® members the most rebates, on average only 32 percent of franchisees are using those vendors! Don’t leave money on the table. The PTN team is working hard to bring you more, but we need your help. The more franchisees that participate with PTN vendors, the more buying power we can leverage, which means better pricing, better rebates, and more value. Contact a franchisee relations coordinator today! They can run a Rebate Double Check to make sure all of your purchases are being tracked, and they can also discuss opportunities to increase your savings and rebates.
The ProTradeNet® Dollars & Sense initiative is all about providing more opportunities for our members to increase their bottom line. The first way we’re striving to do that is by increasing rebates with vendors you’re already using in the program. So far this year, we’ve already negotiated higher rebates with several vendors (and there will be more to come!). For example, Ignite Payments doubled its rebate, and Sunbelt Rentals increased its rebate by more than 700 percent. Another goal of Dollars & Sense is to add more opportunities for Rebate Stacking. We have rebate programs with several great distributors, but we’re also looking to create additional partnerships with key manufacturers. So when you buy a product from one of our manufacturing partners through one of our distribution partners, that is an opportunity for Rebate Stacking — receiving a rebate from both the distributor and manufacturer! Finally, we’re also working on expanding your preferred vendor network. ProTradeNet strives to offer a vendor category for every business need you might have, and we’ve already brought on several new vendor partners this year —Worldpay, Mike Albert
EVERYONE IS GETTING IN ON THE RATE A BUSINESS GAME
By: Jason Lee
I n this edition, you might have seen a trend with the importance of social media. An important trend in social media is seeing the increase on the ability to leave reviews. It seems every platform wants to get into the “rate this business” game. Now, when people have a bad experience, they don’t just have Yelp as a review platform. Facebook wanted a piece of the rating game and now reviews of your business are on your page. These reviews can have a great, or negative, impact your business. Digital times make reviews quick and easy. For the consumer,
this is can be great. As a business, an angry customer posting a negative comment before you have the chance to make it right can make your rating go down and can be frustrating. This is why it is important to resond quickly to all comments, good and bad. Think ratings don’t matter? Ever bought an item of eBay from a low rated seller? With so many platforms allowing customers to post reviews it is important to always bring your best to every service, every time.
26 POWERLINE® | EDITION 1 2017
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