CustomerTRAX - November Edition


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this issue

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The Adoption Gap

The Importance of Following Up on Leads

How to Achieve Easy Access

Should You Hire Financial Help?

Sausage and Barley Soup

Insight Into Nike’s Success


“We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” –Phil Knight

That’s not to say that Knight isn’t a visionary in many ways. In the early days of Nike, Knight hustled to an extreme degree. Even when he was selling track shoes out of his trunk, his belief never wavered. Signing Michael Jordan

If there’s one word that best describes“Shoe Dog,”it’s“candid.”Knight gives equal space to his successes, failings, and insecurities. He also isn’t afraid to admit when luck was the deciding factor. Take the story of famous Nike swoosh, for

in 1984 revolutionized not just the athletic shoe industry, but celebrity sponsorship in general. He surrounded himself with smart, capable people, expanded sensibly, and never lost sight of his vision. If you want a book that gives you simple, cliché takeaways about how to become massively successful, “Shoe Dog”is not the book for you. If, instead, you crave what Bill Gates

When an entrepreneur or company becomes massively successful, it’s easy to construct a narrative that makes that success seem like destiny. They look back on the past with rose-colored glasses, interpreting every decision as a stepping stone on their way to eventual victory. Of course, real

calls an“honest reminder of what the path to business success really looks like,”then you should check it out. With a personal perspective, suspense, andmore than a fewwild anecdotes, “Shoe Dog”soars in a way few business books manage to. But, then again, that’s what Knight’s shoes have always promised to help athletes do.

example. These days, it’s universally regarded as one of the greatest logos ever conceived. Knight could easily claim that he saw its brilliance from the get-go, but that’s not what happened. When an art student came up with the design— for the meager price of $35—Knight’s response was,“It’ll have to do.”

success stories are never this linear. Honest accounts of what it takes to dominate an industry are hard to come by, whichmakes Nike CEO Phil Knight’s“Shoe Dog”a refreshing change of pace from the standard business memoir.

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