. “We tell potential clients: If you’re looking for the cheapest price, we might be wasting each other’s time. But if you value quality and want someone who will stand by their work, then we’re the right choice.” Henry also credits the company’s success to honest communication. “It’s simple—do what you say you’re going to do, and if something changes, communicate that to the client,” he says. “Don’t tell them it’ll be done tomorrow if it’s not going to happen until next week. That kind of honesty builds trust.” Reputation: Years to Build, Moments to Lose Maintaining a strong reputation in the construction industry is no small feat, and Henry is acutely aware of the challenges. “It takes years to build a solid reputation and just a short time to damage it,” he says. “If you drop the ball and dodge a few clients, bad news spreads fast. That’s why we’re committed to making things right, every single time.” This commitment is reflected in the company’s approach to high-profile projects. “We recently completed an $800,000 roof replacement on a 55-plus community in Hot Springs, Arkansas,” Henry shares. “Clients choose us for projects like this because of our reputation for quality and competitive pricing. They know we’ll deliver.”
While Kreunen Construction has deep roots, it is also forward-thinking in its approach to marketing. “Internet marketing has taken over,” Henry says. “Pay-per-click ads and getting in front of the right audience online is where we see the most return. Print ads and billboards just don’t have the same impact anymore.” However, word-of-mouth referrals remain a critical part of the company’s business. “Referrals from past clients are invaluable,” Henry says. “When someone recommends us, it means we’ve earned their trust. That’s the best kind of marketing you can have.” Marketing in a Digital Age
170
Made with FlippingBook - professional solution for displaying marketing and sales documents online