CUSTOMER SERVICE: THE KEY TO A SUCCESSFUL BUSINESS
As an entrepreneur, I have learned that customer service is really the backbone of your business’ success. Marketing and promotion are important, don’t get me wrong, but customer service is crucial for keeping your business thriving and strong. It’s what sets you apart in today’s landscape of underachieving, “me too” companies. After all, you want your customers to have an easy and enjoyable experience with you before and after they purchase your products or services. It’s more than Regardless of the size of your business, good customer service needs be at the heart of your business model if you wish to be successful. It is important to provide good customer service to potential, new, and existing customers, and this may mean you are answering phone calls or responding to emails after hours. You may even have to “fall on your sword” to humble yourself or take a back seat at times in order to reach a satisfactory compromise. The customer’s experience is an important it’s indicative of the promise your brand makes to its customers.
piece of your overall brand, and ultimately, positive experiences will help encourage the growth and success of your business. Word-of-mouth recommendations and reviews are powerful allies, and what your customers say can make or break your business. As a result, providing efficient and memorable support is important for client retention and promoting a positive image to current and prospective customers. With the insight reviews provide, you can adjust your approach to customer service and keep customers pleased with your work. Without exceptional support, your clients will not return, and average or mediocre support won’t keep your customers, either. Through many studies and surveys, it has been proven that customers will actually pay more for a better customer service experience. Wouldn’t you? In all of my years in business, I can admit that our customer service, while it has improved, has not always been perfect. Problems are always going to arise in any business, no matter how
hard you try to avoid them, and you can’t please everyone. While you may not run the perfect business with all of the perfect customers, you can ensure that friction doesn’t become an issue. If customers know that they can voice their complaints and those issues will be handled properly, they will feel more comfortable doing business with you. Transparency and communication are key. Being honest and upfront will help you build a strong bond with your customers, based on trust and loyalty. “REGARDLESS OF THE SIZE OF YOUR BUSINESS, GOOD CUSTOMER SERVICE NEEDS BE AT THE HEART OF YOUR BUSINESS MODEL IF YOU WISH TO BE SUCCESSFUL.” Years ago, it was all about closing a sale. Now, you need to focus on the new customer and cater to their needs. This customer is someone who expects to be treated as a person, who doesn’t want to just be a number, and who wants more from the overall experience. They want to feel that you care about their opinions and concerns, and better customer service will ensure you are providing them with what they want. With excellent customer service at the core of your business, you can gain new customers while keeping your current ones coming back for your services and products time and time again. If you fail to deliver on customer service Continued on page 7 ...
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