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This Question Made Me Tens of Millions of Dollars
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Customer Service: The Key to a Successful Business
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3 Key Tips to Increase Sales
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Get Happier Clients
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Meet Eric Corbett!
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Why Your Business Sucks
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Service Business Edge, New and Improved
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Take Control of Your Business Again
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Average Marketing vs. Stackable Marketing
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AVERAGE MARKETING VS. STACKABLE MARKETING
If you read my book or watch my videos on CEO Warrior TV, you will read or hear me at some point mention something I call “stackable marketing.” It’s a concept I developed as I was testing marketing strategies and seeing what worked and what didn’t, and people frequently ask me what stackable marketing is. So, in this blog post, I want to give you a high-level view of what stackable marketing is. First, let me explain how most people market. A service business owner wants to advertise his business. He creates a brochure and sends it out to as wide of an audience as he can afford. And then he waits for the phone to ring. When it doesn’t ring as often as he wants, he wonders if there was something wrong with his brochure or with the zip codes he marketed to. So, he has new brochures printed and sends them out to different zip codes. Again, the phone doesn’t ring as often as he wants. He repeats the process a third time, a fourth time, and a fifth time, etc. Perhaps at the same time, he puts up billboards or bench signs, hoping to reach even more of his audience. Continued on page 7 ...
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