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expectations predicated upon you closing a sale, then your company loses its luster and falls away to the boneyard of fly-by-the-night, under-delivering companies. Don’t be that. Stand apart. Set the bar with integrity and be a true advocate for the success of your pending long-term partnership. This is what customer service is all about. Matt Benton CEO of Trenchless Marketing and Real Time Reviews
Matt Benton has built the most trusted and successful sewer-repair and home- services marketing firm in the U.S., Trenchless Marketing (TM). We are the industry-leading sewer- and pipe-rehab marketing firm, dedicated to helping grow businesses and building your brands all across the U.S. Currently, TM has serviced over 200-plus companies nationwide, from small one-man installers to large, industry-leading manufacturers. As Benton puts it, “Trenchless Marketing has changed the game and completely disrupted the ‘business- as-usual’ SEO marketing firm in an ever-evolving industry that demands a deeper, more committed relationship with its industry partners.” Through our many years of experience, we have developed an industry-leading customer-review app called Real Time Reviews, which is currently in use with hundreds of customers nationwide.
To learn more, visit RealTimeReviews.com.
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The cost? Probably thousands of dollars. The timeline? Weeks or, more likely, months. The effectiveness? Minimal — sometimes not even enough to break even. But he does it anyway, because it brings in some customers, and those are better than nothing. Now, let me explain how stackable marketing works. A service business owner wants to advertise his business, so he first identifies an area that he wants to target. If he doesn’t have a big budget, then he might select just one street. If he has a larger budget, he might select a neighborhood. Rarely does he start bigger than that. Then, he sends postcards to this target area. A couple of weeks later, he sends another set of (different) postcards. A couple of weeks after that, he sends brochures. In another couple of weeks,
he acquires the phone numbers of the people in that area and calls them. A couple of after that, he puts up signs in the area. A couple of weeks later, he sends flyers in a targeted mail out. His phone starts ringing. Customers start calling. He starts serving people in that area. Other customers who have been receiving these marketing pieces start seeing trucks in the area, and the brand is further reinforced. So, they start calling, too. The cost? Often substantially less than the “conventional” way of spread- out marketing described earlier. The timeline? Weeks (and, as an added benefit, each marketing piece builds on the last). The effectiveness? Highly effective. This really works, because the frequency of the message has an impact.
Rather than spreading your marketing out too thin and only sending out one brochure periodically, choose a smaller marketplace and hammer them with marketing over and over again. The goal is to dominate that small market. With stackable marketing, you’ll see huge results at a lower cost and from a smaller market.
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