G & K Event Rental March/April 2019

Meet Kathy Dauk The “K” in G & K Event Rentals

or employees or whoever that makes the event feel more personable, but maybe I’m just biased.”

The most interesting part of the job for Kathy is the multitude of hues we see every day. “When we first started the business, I didn’t realize there were so many colors,” Kathy says with a laugh. “And now it’s gone crazy. Even if it’s the same color, there are so many shades of that one color — you can have 57 different whites! You never know what new color is going to be coming in or how the customer will decide to pair that color with another. It’s fascinating to see!” When Kathy isn’t making sure that our napkins, skirts, and tablecloths are in perfect shape for our customers, she is watching her grandkids at their sporting events. “I will always go to their games,” she promises. “I don’t care what it is they’re in; I love to watch them. I’ve gone to ten basketball games in a week before, and I’d do it again.” Kathy’s dedication to both her family and her work are just one part of what makes G & K Event Rentals such a great company. Without the care our team and family members put into our company, we couldn’t provide such outstanding service for every person who walks through our doors or calls our office. Engage internet users where they are. The marketing strategy that used to be known as “word-of- mouth,” “network marketing,” or “creating a buzz,” is now known as “viral marketing” on the internet. This is not a new concept in and of itself, but it can be made even more effective with some creativity. Major fast-food chainWendy’s utilizes this strategy with their Twitter account. Their account takes on a personality, as opposed to just being a place to make announcements, which works well in their quest to get away from the cynical idea of the soulless, profit-mongering corporation. Having an online presence that engages people where they are, instead of making posts and waiting for potential customers to happen upon them, can help your business stand out online. Form real relationships with customers. This tactic, sometimes known as a grassroots movement, has many different facets. However, the goal is to ultimately win a customer’s business by engaging with them on a more personal level. This approach often involves using the internet to ask supporters of your business to repost or retweet material from your social media pages. You can also encourage your employees to engage with real people in places where your target demographic likes to spend their time. The goal is to foster genuine relationships with customers that make them feel cared for by your company and eager to keep coming back.

Our purpose at G & K Event Rentals is to provide each customer with the products they need to make their event the most memorable it can be. Kathy Dauk has been with G & K since day one, working side by side with her husband, Gary. Her hard work, dedication, and determination show how our teamworks to ensure the best experience for our clients.

Kathy works strictly with the linens our company provides. “My granddaughters and I wash them, dry them, iron them, and package them for every one of our customers.” Linens can be one of the most important details of your event, something Kathy feels very strongly about. “I believe that having linens really sets the tone for whatever event you’re setting up,” Kathy says firmly. “You don’t want to put a beautiful centerpiece on a piece of plastic. There’s something about providing linen to your guests

Guerrilla marketing strategies, with their low-cost methods and innovative approaches to advertising, can be the key to growing both large and small businesses. Here are three examples of guerrilla advertising that, with enough creativity and boldness, you can use to maximize business growth. Leave no surface untouched and nomediumunused. Ambient marketing is one of the more common guerrilla marketing strategies, and it is a great way to raise local awareness for your brand. It involves advertising in unusual spaces with unusual methods. A recent example of this is how Taco Bell announced their presence in London in 2018. They created the illusion that Big Ben was ringing by mixing its sound with Taco Bell’s signature bell sound. They played it on speakers attached to rickshaws, which were driven around the city. While this is certainly a more elaborate example, ambient marketing can be as easy as using more unconventional surfaces, like sidewalks and drinking glasses, to market your product — so long as it is creative enough to make a potential customer take notice. Meeting Your Customers Where They Are

2 G & K Rentals | www.gkrental.com | 507-625-3238

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