Google has a very clear line in terms of what kind of SEO tactics it considers acceptable or unacceptable. Although the hard rules change every year or so, the soft code of conduct remains the same. GOOGLE IS GOING TO STRIKE AGAIN (RUMOR) ...Continued from back page Why? Because, chances are, you’ve already downloaded and read through my 94-Point Google Readiness Checklist, which details all the steps you need to go through to make sure your firm’s website is 100 percent compliant with both Google’s soft code of conduct and its hard rules. And if you haven’t...then I recommend you visit the link below and download a copy today. (You can hand it to your web guy or even work through the steps yourself. All the information you need is there. Or you can hire us to implement everything for you instead.) If you’ve been reading this newsletter for a while, you should be safe.
EVERYTHING OLD
David Sax’s ‘The Revenge of Analog’
Why are kids obsessed with vinyl? Why are magazines thriving in the digital world? Why do “real things” matter? These questions drove David Sax to research the recent resurgence of analog technology — a project that led to his superb new book, “The Revenge of Analog.” Sax acknowledges that digital technology, from iPhones to MP3s, has changed how we live. “But,” he writes, “digital’s gain was not without sacrifice.” He saw this at a dinner party that fizzled when everyone was more interested in their phones than each other. Enter “analog,” defined simply as “the opposite of digital.” Instead of 1s and 0s, analog is physical. Many analog devices don’t require electricity, never mind the internet. A mechanical typewriter is analog. Your laptop is decidedly not. Here’s the twist: Analog is more popular than ever. Sax describes walking down the street in the middle of the digital age and finding thriving analog businesses like film photography, handmade watches, fountain pens — the list goes on. Sax looks at those industries and more in this book, and concludes that analog-digital dichotomy is not a question of replacement. Yes, your phone can do everything your old camera can — except take photos on physical film. If that’s what you want, you’re going to use an analog film camera. Many companies are bringing the past into the present and using digital tech like crowdfunding and social media to do it. “The Revenge of Analog” is a must-read for anyone trying to understand one of the most powerful consumer trends today. It also has solid advice for tapping into the trend via marketing to make analog fever work in your favor.
Download a complimentary copy here: speakeasy.marketing/GoogleChecklists
Real Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition)
• 5 new chapters, including live chat, what’s changing for personal injury attorneys marketing-wise in 2017, and more • Completely revised and updated for 2017 • Complimentary physical copy mailed upon request
Available on Amazon Kindle, and by emailing rj@speakeasymarketinginc.com.
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