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ON THE MOVE DEWBERRY WELCOMES DANIEL MEDINA TO RESILIENCE SOLUTIONS GROUP Dewberry , a privately held professional services firm, has announced that Daniel Medina, Ph.D., PE, has joined the firm’s resilience solutions group as a senior project manager in the Fairfax, Virginia, office. Medina brings more than 30 years of experience in water resource projects, including water security, flood risk management, water supply, sanitation, watershed restoration, climate resilience, and green infrastructure for stormwater management. He has led more than 200 projects in North America, Latin America, the Caribbean, Europe, and the Middle East. “We are thrilled to have Daniel join our firm,” says Dewberry Vice President Jean Huang, PE, PMP, CFM. “His background in climate resilience of water resource systems will be instrumental in identifying projects to improve resilience in coastal Virginia communities, as well as support several contracts for clients like the Federal Emergency Management Agency.” Medina has authored more than 80 publications,
presentations, and workshops on urban watershed issues. He earned a doctorate degree and master’s degree in hydraulics and hydrology from Cornell University and a bachelor’s degree in civil and environmental engineering from Universidad de Los Andes. Medina is a member of the Urban Water Resources Research Council of the American Society of Civil Engineers, the American Society of Adaptation Professionals, and the Water Environmental Federation. Dewberry is a leading, market-facing firm with a proven history of providing professional services to a wide variety of public- and private-sector clients. Recognized for combining unsurpassed commitment to client service with deep subject matter expertise, Dewberry is dedicated to solving clients’ most complex challenges and transforming their communities. Established in 1956, Dewberry is headquartered in Fairfax, Virginia, with more than 50 locations and more than 2,000 professionals nationwide.
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CHRISTINA ZWEIG NIEHUES, from page 1
tied to opinions and needs of clients, and allows firms to staff up their marketing department with a wide range of individuals. While sitting around waiting to respond to RFPs is far from a solid strategy, neither is in-your-face advertisements. Survey respondents listed their most successful marketing techniques, and most included some form of generating quality content. Just a few of the tactics mentioned on this theme included webinars on research, content marketing on the firm’s website, and using an in- house content writer to develop lead generating white papers to gain conversions and establish project leads. Building a marketing department with in-house or trusted partners to provide resources such as photography and video production is quickly becoming a necessity. Investing in the tools necessary to efficiently develop business – such as a CRM or inbound marketing platforms such as HubSpot and Pardot, are other important investments that quickly pay for themselves. No matter what happens over the next 12 months, it’s important for firms in all stages of growth to invest in marketing and continue to plan (even if it’s short- term) for the future. CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of research and e-commerce. She can be reached at czweig@zweiggroup.com .
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2021 MARKETING REPORT OF AEC FIRMS Zweig Group’s 2021 Marketing Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics. Click here to learn more.
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THE ZWEIG LETTER AUGUST 23, 2021, ISSUE 1405
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